While overall growth projections for the Brazilian economy in 2014 seem to be modest, it’s clear that a number of internal markets are posting strong increases. We recently looked at several that are emerging in 2014, while highlighting several others in August 2013 and in April 2013. There have also been several brands that expanded their presence in Brazil in 2013 and to help agencies get a sense of market conditions, below we highlight 14 international and local brands that plan to expand their presence in the Brazilian market during 2014.
The brand opened its first store in Brazil in Rio in February 2014 and vice president Steve Cano commented that Apple is “excited with what we believe to be the first of many stores in Brazil.” Given the sharp increase in smartphone and tablet sales in Brazil and strong 2014 projections, the only surprise here is why it took so long for Apple to emerge in this growing market.
The carmaker started off 2014 with its best January sales ever in the country, reflecting the sharp increase in car sales in the country. The company expects to sell more than 10,000 cars in Brazil during 2014, a 50% compared to the 6,700 sold in 2013.
This chain started operating in Brazil during the 1980s, then closed its last store in the country in 2005. However, in 2013 it announced plans to open 20-25 stores each in Sao Paulo, Rio de Janeiro and Brasilia.
This clothing store chain reflects the growth of the fashion industry in Brazil. It plans to open its first store in Sao Paulo this month (in the Morumbi mall) and 5 additional stores in 2014.
Grupo Pão de Açúcar
The largest retail chain in Brazil is about to get bigger. It plans on opening 646 new stores over the next 3 years. The brand is also expanding online in terms of e-commerce with its Nova Pontocom site.
Hard Rock Café
The restaurant chain plans to open three locations in Brazil in 2014: in Rio Curitaba and Brasília. In addition, the brand plans to renovate some of the existing locations, such as the one in the Altavila Shopping Center in Nova Lina.
The supplement firm grew by 34% in Brazil in 2013, with R$ 820 million (US$355 million) in revenues, The company has doubled the number of its regional distribution centers in Brazil and opened 8 branches where resellers can pick up products. The expansion will continue in 2014 as the firm expects to add 10 more branches and eventually have a presence in the majority of Brazil’s states.
Overall, the cosmetics firm brings in more than $3 billion worldwide and Brazil is its 4th largest market—only behind the U.S., China and Russia. In 2013 the Brazilian division of Mary Kay posted 75% growth compared to 2012. In 2014, expansion plans involve opening a new logistics center outside of Sao Paulo, though a location has not yet been established.
This Brazilian pharmacy chain already has 650 stores open in all of Brazil’s states but in 2014, it plans to open 88 new stores, 50 of which will be newly constructed. The chain has maintained an impressive 23% CAGR over the past 10 years.
In late 2013 Prada opened 4 new stores in Brazil, including one at the Iguatemi Mall in Sao Paulo, in Recife at the Riomar Shopping Centre and at the Patio Batel Mall in Curitiba. This expansion reflects the growth of the luxury market in Brazil, estimated to be at 16-18% for 2014.
The fast-food chain reached a total of 39 stores in 11 Brazilian states in 2013. However, Quiznos plans for a massive expansion in Brazil in 2014 in which it will open 104 stores. This expansion comes on the heels of a 188% increase in revenues in 2013 and a projected 13% growth in sales in 2014.
The online travel company expects to open an office in Brazil this year.
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