We reviewed a number of studies of Brazilian consumers to extract the most important points for media, marketing and advertising professionals.
Tag Archives | Sergio Kligin latinlink.usmediaconsulting.com
The Latest on Brazil’s Internet Audience
In March 2013 comScore released its newest report about the online audience in Brazil: here’s a look at the most important data points for marketers, media and advertising professionals.
How to Reach Brazil’s Online Consumers
A recent study from McKinsey reveals 7 key segments among Brazilian Internet users—and here are the media strategies to best reach them.
Why Brazilians Buy
Results from a number of recent studies indicate what drives the purchase decisions of Brazilian consumers
A Merry Christmas for Brazil’s Businesspeople
Projections from a variety of experts—plus Black Friday Numbers—suggest that Brazilian business will enjoy the holidays quite a bit.
8 of the Latest Social Media Trends in Brazil
The hot new sites, how they influence purchase decisions, the growth of social TV and more.