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6 Key Statistics about Latin American Consumers

6 Key Statistics about Latin American Consumers

We reviewed a number of studies of Latin American consumers to extract the most important points for media, marketing and advertising professionals.

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The Latest on Brazil’s Internet Audience

The Latest on Brazil’s Internet Audience

In March 2013 comScore released its newest report about the online audience in Brazil: here’s a look at the most important data points for marketers, media and advertising professionals.

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The State of E-Commerce in Latin America in 2013

The State of E-Commerce in Latin America in 2013

A review of final figures for key markets in 2012 and a look ahead at 2013.

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Why Brazilians Buy

Why Brazilians Buy

Results from a number of recent studies indicate what drives the purchase decisions of Brazilian consumers

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Why Online Ads Deliver Massive E-commerce Sales in Brazil

Why Online Ads Deliver Massive E-commerce Sales in Brazil

The difference that the web makes in e-commerce sales in Brazil.

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How Top Companies are Using Social Media in Latam

How Top Companies are Using Social Media in Latam

Burson-Marstellar’s new study reveals the approach of firms in the region with social media.

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In 2013, Latin America Will Be #2 in the World in Digital Ad Spend

In 2013, Latin America Will Be #2 in the World in Digital Ad Spend

New research shows that Latin America’s Internet advertising spend will grow dramatically between 2013 and 2016.

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8 Insights about E-Commerce in Latin America

8 Insights about E-Commerce in Latin America

What they buy most, where they buy it and, most importantly, what influences their decisions to buy.

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The 10 Top Brands Expanding into Latin America

The 10 Top Brands Expanding into Latin America

The who, what, when and where of the expansion of a range of firms in the region in 2013 and beyond.

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A Merry Christmas for Brazil’s Businesspeople

A Merry Christmas for Brazil’s Businesspeople

Projections from a variety of experts—plus Black Friday Numbers—suggest that Brazilian business will enjoy the holidays quite a bit.

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