We reviewed a number of studies of Latin American consumers to extract the most important points for media, marketing and advertising professionals.
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The Latest on Brazil’s Internet Audience
In March 2013 comScore released its newest report about the online audience in Brazil: here’s a look at the most important data points for marketers, media and advertising professionals.
The State of E-Commerce in Latin America in 2013
A review of final figures for key markets in 2012 and a look ahead at 2013.
Why Brazilians Buy
Results from a number of recent studies indicate what drives the purchase decisions of Brazilian consumers
Why Online Ads Deliver Massive E-commerce Sales in Brazil
The difference that the web makes in e-commerce sales in Brazil.
How Top Companies are Using Social Media in Latam
Burson-Marstellar’s new study reveals the approach of firms in the region with social media.
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