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Profiling the Average Internet User in Brazil

Profiling the Average Internet User in Brazil

A recent report from IAB Brasil brings together data from a wide range of sources to help marketers and advertisers understand the average Internet user in Brazil.

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7 Key Statistics about Brazilian Consumers

7 Key Statistics about Brazilian Consumers

We reviewed a number of studies of Brazilian consumers to extract the most important points for media, marketing and advertising professionals.

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6 Reasons Why Internet Advertising is the Best Way to Reach Brazilians

6 Reasons Why Internet Advertising is the Best Way to Reach Brazilians

Results from Brasil Conectado 2, a study from IAB Brasil and comScore.

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The Most Valuable Brands in Latam

The Most Valuable Brands in Latam

A new report from WPP reveals the top 50 brands in Latin America in terms of value.

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Why Brazilians Buy

Why Brazilians Buy

Results from a number of recent studies indicate what drives the purchase decisions of Brazilian consumers

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Ad Spend in Brazil to rise by 10% in 2013

Ad Spend in Brazil to rise by 10% in 2013

A new forecast shows the country continuing its strong growth in both 2013 and 2014.

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70% of Argentines Watch TV and Movies Online

70% of Argentines Watch TV and Movies Online

Results from a recent study suggest that online video sites are becoming a necessary way to reach Argentina’s Internet users.

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The Future of E-Commerce in Latin America

The Future of E-Commerce in Latin America

América Economía magazine and Visa have produced a report with some compelling facts and figures about where buying online is headed in Latam.

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