Tag Archives | marcos maranhao media consulting
Why Brazilians Buy

Why Brazilians Buy

Results from a number of recent studies indicate what drives the purchase decisions of Brazilian consumers

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Brazil’s Ad Market Grew by 8.5% in 2011

Brazil’s Ad Market Grew by 8.5% in 2011

A breakdown of which media commanded the most spend and which are growing fastest.

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Brazil Has the #6 Economy in the World

Brazil Has the #6 Economy in the World

What this growth means for the media market.

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The Impact of OOH in Colombia

The Impact of OOH in Colombia

Results from a recent study show how people respond to out-of-home ads.

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Brands Should Be Careful with Social Media in Latam

Brands Should Be Careful with Social Media in Latam

A large new study explains why.

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Rebranding with Balance

Rebranding with Balance

How we used a TV campaign to help a client jump-start a rebrand while retaining their core audience.

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Why Mobile Ad Sales Are Set to Spike in Latam

Why Mobile Ad Sales Are Set to Spike in Latam

3 reasons for the coming surge in selling by cellphone all over the region, from Argentina to Venezuela.

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Online Ad Spend Skyrockets All Over Latam

Online Ad Spend Skyrockets All Over Latam

The factors behind the Internet ad spending spree in Latin America.

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New study: Women are Key to Reaching Brazil’s Class C

New study: Women are Key to Reaching Brazil’s Class C

What this audience of decision makers wants to spend their money on—now and in the future.

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Social Media Successes in Latam

Social Media Successes in Latam

Three cases that offer insights into what works.

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