Recently, a number of firms in Brazil have been releasing sales figures for different products during the first 6 months of the year. Reviewing the top-selling products in Brazil for the first half of 2012 may help professionals in marketing, media and advertising with their 2013 plans, so we decided to include a selection of these best sellers.
In the first 6 months of 2012, sales of beauty products in Brazil totaled 15.4 billion reales (US$7.3 billion). Overall, the Brazilian beauty market should grow by 15% in 2012.* Buying beauty products online is another trend that could be contributing to these numbers. Mercado Livre reported recently that sales of health and beauty products on its site went up by 60% during the first half of 2012. The categories with the biggest growth include hand care products (up 128% in sales) and makeup (up 113% in sales).
Source: *Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos
In 2011 more than 469.5 million books were sold in Brazil, 7.2% more than in 2010.* In 2012, sales of books in Brazil will increase by 14.5%.** Nearly 45% of books sold in Brazil are sold in bookstores, while door-to-door sales account for 9% of book sales. Other retail points of distribution exist but are responsible for a small amount of sales, such as supermarkets (2.4%), churches (4%) and newsstands (2.2%).**
In terms of socioeconomic class, in Brazil class B buys the most books, accounting for 51.5% of book sales, while class A accounts for 20.7%, Class C accounts for 23.7% and classes D and E account for 3.7% of sales.**
Sources: *Fundação Instituto de Pesquisas Econômicas, **IBOPE
Between January and September 2012, 2.1 million cars were sold in Brazil, 5.8% more than in the same period of 2011.* Record-breaking sales in August 2012 probably helped boost the numbers: 420,101 cars were sold in August 2012 in Brazil, a 15% increase over sales in July 2012 and 28% higher than sales in August 2011.**
Sources: *Associação Nacional dos Veículos Automotores, **Federação Nacional da Distribuição de Veículos Automotores
Overall, computers are not really booming in sales in Brazil. According to research firm IDC, 7.8 million computers were sold in Brazil during the first half of 2012, just 2% more than in January-June 2011. However, there has been a dramatic increase in the sales of certain kinds of computers. During the second quarter of 2012, 606,000 tablets were sold in Brazil, an increase of 275% compared to the second quarter of 2011. In the first quarter of 2012, 370,000 tablets were sold in Brazil.
Overall, 2.6 million tablets will be sold in Brazil in 2012, up from an earlier forecast of 2 million. In addition, tablet sales in Brazil will reach 5.4 million units in 2013.
Sales of digital cameras in Brazil should grow by 22% in 2012. In 2011, 4.7 million digital cameras were sold in Brazil and 2.3 million units were sold in the first half of 2012.
Source: GFK Retail and Technology
Brazilians will spend 17.7 billion reais (US$8.3 billion) on drinks in 2012, 15% more than in 2011. In this context, the term “drinks” means water, soda, beer, juice, wine, champagne and distilled beverages. Class B does the majority of drinks spending, accounting for 42.6% of the total, which class C is responsible for 40%. Class A only accounts for 10% of the spending on drinks in Brazil, while classes D and E are responsible for 7% of the overall spending on drinks.
Source: Pyxis Consumo
Brazil’s e-commerce sales for the first half of 2012 totaled 10.2 billion reais (US$4.9 billion), a 21% increase compared to the first half of 2011. Around 1.3% of e-commerce purchases by Brazilians were made with a mobile device, up from 0.3% in 2011. Overall, 37.6 million Brazilians made online purchases in the first half of 2012, and 5.6 million were shopping online for the first time. E-bit projects e-commerce sales of 12.2 billion reais (US$5.8 billion) in the second half of 2012, 20% growth compared to the second half of 2011.
Here’s a look at the top-selling e-commerce products in Brazil in the first half of 2012:
- Health/beauty products
- Fashion and Accessories
- Books & magazine subscriptions
- Computer products
Sales of smartphones went up 77% in Brazil in the first half of 2012, with overall sales of 6.8 million units.* The rest of the mobile phones sold in Brazil from January to June 2012—20.5 million—were feature phones.* Sales for feature phones dropped by 16% during the first half of 2012.* By 2015, 57% of the mobile phones sold in Brazil will be smartphones.*
More smartphone facts for Brazil
- 55% of the cell phones sold in Brazil during the first half of 2012 offered Internet access**
- 38% of Brazilian smartphone users have more than 21 apps installed**
- 68% of the apps most used by Brazilian smartphone users in the past 30 days are games, while 63% were music apps and 67% were social media apps**
Sources: *IDC, **Nielsen
Brazilians spent a record amount on travel in the first half of 2012: US$10.7 billion, compared to the US$10.2 billion they spent in the first half of 2011, an increase of 4.4%.*
In addition, business travel by Brazilians grew by 34% in the first half of 2012, record growth. The largest part of this expenditure—42%—went to the country’s airlines, while hotels received 18%. The top 3 destinations for Brazilian business travelers were São Paulo, Rio de Janeiro and Brasília.*
Sources: *Banco Central, **Associação Brasileira de Agências de Viagens Corporativas
Flatscreen TVs account for 90% of the TV sales in Brazil today. They surpassed tube TV in sales in Brazil starting in 2010, when they posted sales of 5.8 million units.* More than 8.8 million flatscreens were sold in Brazil in 2011 and in the first half of 2012, more than 5 million were sold, up 31% compared to the first half of 2011.*
As of June 2012, LED TVs are the most popular flatscreen in the Brazilian market, with 50.9% of sales, compared to 43.5% for LCD TVs and 5.5% for plasmas.* Currently around 20% of TVs in Brazil are Internet-connected*, compared to 38% in the United States**.
Sources: *GFK, **Leichtman Research Group
To find out how we can help you reach Brazil, Latin America or U.S. Hispanics via a strategic campaign across all media, please contact us.
[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]