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The Most Chosen Consumer Brands in Latin America

Recently Kantar Worldpanel published its Brand Footprint report. This ranking of fast moving consumer goods is based on research with consumers in 400,000 households in 32 countries, including many in Latin America.
The report uses a new metric called Consumer Reach Points (CRP) to establish rankings. These CRP calculates both the amount of households these products reach and how frequently they are purchased by consumers. It’s not strictly a measure of sales volume. Instead, it’s focused on quantifying purchase decisions and the brands that most consumers opt for. To offer professionals in marketing, advertising and media insights into the brands that Kantar’s research shows as the top choices among consumers in Latin America, we have included a listing for the whole region and for specific markets.

TOP 10 MOST CHOSEN BRANDS IN LATIN AMERICA

  1. Coca-Cola
  2. Colgate
  3. Bimbo
  4. Knorr
  5. Tang
  6. Maggi
  7. Nescafé
  8. Pepsi
  9. Palmolive
  10. Omo

 

TOP 10 MOST CHOSEN BRANDS IN ARGENTINA

  1. La Serenísima
  2. Arcor
  3. Coca-Cola
  4. Knorr
  5. Yogurísimo
  6. Tang
  7. Sancor
  8. Quilmes
  9. Ser
  10. Ayudin


TOP 10 MOST CHOSEN BRANDS IN BRAZIL

  1. Coca-Cola
  2. Ype
  3. Colgate
  4. Omo
  5. Tang
  6. Antarctica
  7. Qualy
  8. Maggi
  9. Soya
  10. Nescau

 

TOP 10 MOST CHOSEN BRANDS IN CENTRAL AMERICA

  1. Coca-Cola
  2. Maggi
  3. Colgate
  4. Natura
  5. Pepsi
  6. Tang
  7. Palmolive
  8. Malher
  9. Suavitel
  10. Protex

 

TOP 10 MOST CHOSEN BRANDS IN CHILE

  1. Coca-Cola
  2. Soprole
  3. Colún
  4. Maggi
  5. Nestlé
  6. Carozzi
  7. Nescafé
  8. Nova
  9. Watt’s
  10. Lucchetti

 

TOP 10 MOST CHOSEN BRANDS IN COLOMBIA

  1. Colanta
  2. Alqueria
  3. Coca-Cola
  4. Arroz Diana
  5. Colgate
  6. Alpina
  7. Roa
  8. Familia
  9. Parmalat
  10. Postobon

 

TOP 10 MOST CHOSEN BRANDS IN ECUADOR

  1. Vita Leche
  2. Coca-Cola
  3. Maggi
  4. Indulac
  5. Deja
  6. Ranchero
  7. La Favorita
  8. Toni
  9. Colgate
  10. Familia

 

TOP 10 MOST CHOSEN BRANDS IN MEXICO

  1. Coca-Cola
  2. Lala
  3. Bimbo
  4. Nutrileche
  5. Nescafé
  6. La Moderna
  7. Alpura
  8. Liconsa
  9. Knorr
  10. Tang

 

TOP 10 MOST CHOSEN BRANDS IN PERU

  1. Gloria
  2. Ajinomoto
  3. Elite
  4. Maggi
  5. Sibarita
  6. Pura Vida
  7. Inca Kola
  8. Suave
  9. Don Vittorio
  10. Doña Gusta

 

TOP 10 MOST CHOSEN BRANDS IN VENEZUELA

  1. Coca-Cola
  2. Pan
  3. Maggi
  4. Las Llaves
  5. Pepsi
  6. Colgate
  7. Mavesa
  8. Mary
  9. Fama de América
  10. Vatel

 

To find out how we can help you reach Latin American consumers with a precisely targeted campaign in any form of media, please contact us.