Tag Archives: Interactive Advertising Bureau

Francis

Top Sales Veterans Join US Media Consulting’s Team

As our operations rapidly expand throughout Latin America, we’re proud to welcome 2 premier sales directors in different markets.

Francis Lock (pictured above) will head our Andean operations, handling surging Internet markets like Colombia, Ecuador, Peru, Bolivia and Venezuela. He comes to us after an impressive tenure as Head of Advertising Sales for El Tiempo, Colombia’s top newspaper and a major online force in the country: El Tiempo is the #1 information portal and #7 among all portals.

 

Javier Montanaro will be Sales Director of our Southern Cone office, which handles Argentina, Chile, Paraguay and Uruguay. Javier has more than 11 years of online experience, having begun his career in this area as an Account Executive for UOL Argentina when the firm launched its operations in the country. He later became the director of IAB Argentina for several years and also served on the organization’s Advisory Board. Most recently, Javier was Director of Sales for Infobae and Infobae America, one of the top news sites in Latin America.

Clients wishing to reach these markets can contact Francis at francis@usmediaconsulting.com and Javier at Javier@usmediaconsulting.com.

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Joining IAB in Latam

In July, US Media Consulting became a member of three branches of the Interactive Advertising Bureau: IAB Argentina,  IAB Colombia and IAB Mexico. We also traveled to Mexico to participate in that branch’s annual event—IAB Conecta—on July 28 and 29. The move is part of our continued expansion in these countries as our local offices continue to deliver powerful results with online advertising.  In Mexico, our sales have spiked by 7 times in just the first 2 quarters of the year. In Argentina, our sales are up 76% in the first 6 months of the year. And in Colombia, we’re set to increase sales by an eye-popping 600% by the end of the year.  

Our market expansion wasn’t the only reason we  joined these branches of IAB.  Another key factor was the opportunity to participate in Internet advertising research through the organization’s many committees. We’re also looking forward to the educational sessions offered by each branch. Finally, IAB offers the chance to connect regularly with our fellow Internet advertising professionals to share our market knowledge.

Besides selecting the committees we’ll be participating in, we’re also gearing up for IAB Now, IAB Argentina’s annual event that takes place this September. We look forward to working with our fellow members in all three countries to further best practices and research in the world of online advertising.