Tag Archives | How Hispanic are You?

Using Content to Think Outside the Banner

Using Content to Think Outside the Banner

By Kate Canel@US Media Consulting on August 9, 2011 in Advertising, Brazil, Online

Here’s why content can be king when it comes to online campaigns.

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Celia Cruz and the Art of Rebranding

By Abel Delgado@US Media Consulting on June 14, 2011 in Articles, Marketing, TV, U.S. Hispanic

More than talent, it was rebranding that helped the Queen of Salsa reach the throne.

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5 Major Myths about U.S. Hispanics and Online Media

5 Major Myths about U.S. Hispanics and Online Media

By David Hoover@US Media Consulting on June 14, 2011 in Articles, Marketing, Media, Online, Social Media, U.S. Hispanic

What many of “know” about Hispanic Internet use is actually wrong.

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