A commercial from Kit Kat called #meubreak (My Break) is the most popular commercial among Brazilian Internet users. This ranking came from IBOPE, which developed a new tool called AdScore in partnership with a firm called Contplay.
The tool helps agencies and advertisers get a sense of how their commercials—and those of their competitors—are received. Considering that Brazilians are now using multiple screens to consume content and watch large amounts of online videos, having a tool like AdScore can help measure impact of TV ads beyond just one screen.
More than 25,000 Brazilian Internet users participated in the ranking, which included TV commercials airing on free TV, pay TV and online, all between May and June 2014.
Here are the top 5, as ranked by the internautas of Brazil:
#1 Kit-Kat, #meubreak
#2 Burger King, Whopper Bacon Jr.
#3 OLX, Viking e Zumbi
#4 Coca-Cola, Manifesto
#5 Gol Linhas Aéreas,#Sófatouvoar