Tag Archives | featured
What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.

Read full story Comments { 0 }
By 2018 Latin America Will Have More Than 400 Million Internet Users

By 2018 Latin America Will Have More Than 400 Million Internet Users

The rapid expansion of the Internet in Latin America is also increasing the available market data on Internet users—and this will benefit both advertisers and agencies through programmatic buying.

Read full story Comments { 0 }
MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.

Read full story Comments { 0 }
The Latest on Media Consumption in Argentina

The Latest on Media Consumption in Argentina

A recent study from the Universidad Nacional de San Martín and the Centro de Investigaciones en Estadística Aplicada details TV consumption, Internet use, radio use and other media consumption in Argentina.

Read full story Comments { 0 }
The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

Read full story Comments { 0 }
Popular Marketing Myths You May Believe

Popular Marketing Myths You May Believe

A look at misconceptions and misunderstandings that commonly pop up about marketing tactics.

Read full story Comments { 0 }
5 Top Trends among Latin American Shoppers

5 Top Trends among Latin American Shoppers

A recent study from Trendwatching.com highlights recent change among consumers in South and Central America that agencies and advertisers should factor into their plans.

Read full story Comments { 0 }
US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

Read full story Comments { 0 }
Infographic: The 2014 Mobile Market in Brazil

Infographic: The 2014 Mobile Market in Brazil

We compiled some key statistics to help marketers gain a rapid understanding of Brazil’s mobile market.

Read full story Comments { 1 }
Programmatic Buying Set to Explode in Latin America

Programmatic Buying Set to Explode in Latin America

New research indicates that advertisers and agencies are embracing the programmatic approach to reaching consumers in Latin America.

Read full story Comments { 0 }