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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.

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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.

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Video Streaming Gains Ground in Brazil

Video Streaming Gains Ground in Brazil

New data from Ericsson indicates that more Brazilians are moving away from traditional TV and towards new media for watching video content.

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8 Key Stats about the Brazilian Mobile Market

8 Key Stats about the Brazilian Mobile Market

A quick look at essential numbers that can be useful when planning a mobile ad campaign for Brazil.

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Analysis of the Top 2014 Marketing Trends in Latin America

Analysis of the Top 2014 Marketing Trends in Latin America

We review our predictions from earlier in the year to see if we were right—or wrong.

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3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

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What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.

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By 2018 Latin America Will Have More Than 400 Million Internet Users

By 2018 Latin America Will Have More Than 400 Million Internet Users

The rapid expansion of the Internet in Latin America is also increasing the available market data on Internet users—and this will benefit both advertisers and agencies through programmatic buying.

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MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.

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