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MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.

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The Latest on Media Consumption in Argentina

The Latest on Media Consumption in Argentina

A recent study from the Universidad Nacional de San Martín and the Centro de Investigaciones en Estadística Aplicada details TV consumption, Internet use, radio use and other media consumption in Argentina.

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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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Popular Marketing Myths You May Believe

Popular Marketing Myths You May Believe

A look at misconceptions and misunderstandings that commonly pop up about marketing tactics.

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5 Top Trends among Latin American Shoppers

5 Top Trends among Latin American Shoppers

A recent study from Trendwatching.com highlights recent change among consumers in South and Central America that agencies and advertisers should factor into their plans.

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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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Infographic: The 2014 Mobile Market in Brazil

Infographic: The 2014 Mobile Market in Brazil

We compiled some key statistics to help marketers gain a rapid understanding of Brazil’s mobile market.

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Programmatic Buying Set to Explode in Latin America

Programmatic Buying Set to Explode in Latin America

New research indicates that advertisers and agencies are embracing the programmatic approach to reaching consumers in Latin America.

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The Top 10 Growth Markets in Latin America

The Top 10 Growth Markets in Latin America

This list of rapidly growing markets may offer some interesting direction for media and advertising agencies.

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The 7 Hottest Trends Among Latin American Internet Users

The 7 Hottest Trends Among Latin American Internet Users

A breakdown of results that could very well be helpful during your future online campaigns in the region.

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