Tag Archives | featured
Latin America Leads the World in Smartphone Growth

Latin America Leads the World in Smartphone Growth

Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.

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Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online […]

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Quick Insights into Brazilian Internet Users

Quick Insights into Brazilian Internet Users

A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.

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15 Insights about Latin American Consumers for 2015

15 Insights about Latin American Consumers for 2015

A drill down into what Latin American consumers are buying, their media habits and other relevant data to help marketers, advertisers and media agencies effectively reach the region’s legion of shoppers.

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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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Measuring Brand Influence via Facebook in Latin America

Measuring Brand Influence via Facebook in Latin America

Research now points to how Facebook can influence purchase decisions of consumers in Latin America.

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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.

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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.

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