A review of the growth in online ad spend in Latin America’s major markets.
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5 of the Hottest Growth Markets in Brazil for 2013
Recent studies from a range of sources reveal the markets in Brazil that are growing the fastest—and the most.
In Brazil, Internet Surpasses Newspapers in Ad Spend
Recent figures from IAB for 2012 suggest that Internet is the #2 medium in Brazil in terms of ad spend.
The Latest on Brazil’s Internet Audience
In March 2013 comScore released its newest report about the online audience in Brazil: here’s a look at the most important data points for marketers, media and advertising professionals.
How to Reach Brazil’s Online Consumers
A recent study from McKinsey reveals 7 key segments among Brazilian Internet users—and here are the media strategies to best reach them.
50 Quick Facts about Latin American Media
We reveal what’s happening across the different forms of media in key markets in Latin America.
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