Tag Archives | David Hoover
5 Lessons about Online Argentines

5 Lessons about Online Argentines





The latest on Argentina’s Internet users—and how to use it to reach this key market.

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Using Content to Think Outside the Banner

Using Content to Think Outside the Banner





Here’s why content can be king when it comes to online campaigns.

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Driving Response with Strategic Service

Driving Response with Strategic Service





It’s not always what you buy for a client. In this case, our superior handling of print media is what made the difference.

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Helping a Steelmaker Celebrate

Helping a Steelmaker Celebrate





A sharply targeted print campaign for Gerdau helped celebrate the firm’s 110th anniversary in a big way.

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Reaching Around Segmentation in Latam

Reaching Around Segmentation in Latam





Segmentation rules in marketing, right? Not always. See why.

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