Tag Archives | David Hoover media consulting
Using Content to Think Outside the Banner

Using Content to Think Outside the Banner

By Kate Canel@US Media Consulting on August 9, 2011 in Advertising, Brazil, Online

Here’s why content can be king when it comes to online campaigns.

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Helping a Steelmaker Celebrate

Helping a Steelmaker Celebrate

By Tatiana Koike@US Media Consulting on June 27, 2011 in Advertising, Media, Print

A sharply targeted print campaign for Gerdau helped celebrate the firm’s 110th anniversary in a big way.

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The Boom Within the Boom

The Boom Within the Boom

By Bruno Almeida@US Media Consulting on June 14, 2011 in Advertising, Articles, Brazil, Economy, Marketing, Media, Online, OOH, Print, Social Media, TV

Breaking down the recent Latam media explosion.

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Can English-Only Sites Offer Big Reach to Latam?

Can English-Only Sites Offer Big Reach to Latam?

By Bruno Almeida@US Media Consulting on June 14, 2011 in Articles, Media, Online

Sometimes Spanish isn’t the best language for reaching Latin America via the Internet.

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5 Major Myths about U.S. Hispanics and Online Media

5 Major Myths about U.S. Hispanics and Online Media

By David Hoover@US Media Consulting on June 14, 2011 in Articles, Marketing, Media, Online, Social Media, U.S. Hispanic

What many of “know” about Hispanic Internet use is actually wrong.

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