Tag Archives: Colombia

Keyboard (detail) with Colombia key

10 Top Trends Among Colombian Internet Users

Recently Ipsos MediaCT published the results of a study that it did of Internet users in Colombia, a follow-up to an earlier survey it did in 2010. Ipsos surveyed more than 1,000 Colombian internautas located around the country and from all socioeconomic groups. Some of the key findings that are relevant to professionals in media, marketing and advertising include:

1. 8 of 10 Colombians access the Internet
This figure of 80% applies to Colombian cities with more than 200,000 people aged between 15 and 55. In 2010, this figure was 74%, which suggest access is growing.

2. More Than Half Go Online Every Day
Nearly 54% of Colombian Internet users reported going online 7 days a week, while 20% use the Internet between 3 and 6 days per week. Colombian Internet users spend an average of 2.6 hours per day online.

3. Home and Work Access Are Growing
The percentage of Colombians who report going online from home went up by 6%, from 65% in 2010 to 71% in the most recent survey. In addition, more Colombians report accessing the Internet at work (15%) than in 2010 (12%). Notably, fewer Colombians report going online from Internet cafes (20%) than in 2010 (29%).

4. Social Media, Search & Videos Are Top Online Activities for Colombians
Here’s a breakdown of what Colombians say they do the most when they go online:

5. Mobile Use Continues to Grow
While 15% of Colombian Internet users reported having a smartphone in 2010, 23% reported owning smartphones in 2012, an increase of 53%. Tablet ownership went from 0% in 2010 to 3% in 2012, while laptop ownership went from 28% in 2010 to 39% in 2012.

6. Tablets Top Their Wishlists
When asked which kind of mobile device they would most like to buy, 21% of Colombian Internet users picked tablets. These devices were highest on their wish list, higher than smartphones (13%), laptops (10%), 3D TVs (7%) and Plasma TVs (6%).

7. Smartphones and Tablets Gain Ground with Upper Classes
Not surprisingly, smartphone penetration is deepest among the higher socioeconomic strata, with 50% of people in Strata 6, 60% of those in Strata 5 and 46% of those in Strata 4 all owning smartphones.

8. Cell Phones Are Gaining Popularity as a Way to Listen to the Radio
While 73% of the Colombians surveyed listen to the radio at home, 40% report listening to the radio through their cell phones.

9. 30% of Colombians Watch Movies on Their Computers
While DVD players were by far the most popular format for watching movies among Colombians (78%), a significant portion now report watching movies on their PCs, offering an opportunity for online video advertising.

10. Streaming and Netflix Gain Popularity in Colombia
When asked to pick online activities they’ve performed in the past 3 months, 15% of Colombian Internet users said they watched movies on free sites like Cuevana, 5% reported going to pay sites like Netflix to watch movies and 12% said they downloaded movies for free using programs like Ares.

To find out how we can help you reach Colombian consumers via media campaigns of all types, please contact us.

apple-logo

The 10 Top Brands Expanding into Latin America

A number of key brands are targeting Latin America in 2013 and beyond. To help marketers, media agencies and advertisers get a quick sense of what’s next, we developed a list of some of the major players for easy reference.

Aloft
After debuting new properties in Colombia in December 2011 and in Costa Rica this year, Starwood has announced plans to expand its Aloft hotel brand through 4 new properties: Aloft Panamá  in 2013, Aloft Mérida and Aloft Asunción in 2014 and Aloft Montevideo in 2015.

Amazon
In fall 2012 Amazon opened its first e-commerce site in Brazil. Rather than directly challenge large e-commerce players like Mercado Livre by selling all types of products, Amazon’s Brazil operation is focused strictly on the sales of e-books. Given the strong sales of tablets in the country and its booming books market, we could see a spike in Kindle sales in Brazil during 2013. No word yet on whether Amazon will target other countries in Latam.

Apple
In 2013 Apple plans to open its first Latin American store in Río de Janeiro, Brasil. While not exactly a huge incursion into the Latam marketplace, it seems likely that success with this store should lead to more, especially when you consider that Apple’s iOS system is dominant among the mobile devices owned in many Latam countries and the increasing sales of both smartphones and tablets in other Latam markets, including México and Peru.
Also noteworthy is that Apple has opened its iBookstore in Latin America, selling books in U.S. dollars in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru and Venezuela. So far only 3,000 titles are available in Portuguese, while some 12,000 are available in Spanish.

Colloky
This chain specializes in children’s clothes and recently indicated it plans to open at least 30 stores in Colombia over the next 5 years. It’s currently the market leader in shoes in Chile, where it has 34 stores, and has recently expanded to Guatemala.

Dunkin Donuts
In summer 2012 the company announced plans to open 125 stores in Latin America over the next 10 years via a partnership with Fagase, S.A., Donucol and Nutra. The expansion includes 38 new stores in Chile, 70 in Colombia and 25 in Peru. Currently there are 300 Dunkin Donuts stores in Latin America in countries that include Chile, Colombia, Peru, Panama, Ecuador. Honduras and Guatemala.

Express
The apparel retailer will be opening more than 30 stores over the next 5 years in Peru, Panama, Costa Rica, Colombia, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras and Nicaragua.

Gap
The clothes retailer noted strong initial success with its store in Santiago, Chile, as well as with its store in Panama. As such, the chain has plans to expand to Colombia, Uruguay and Peru, with Brazil as another possibility.

HBO GO
The company launched this service—which allows download of HBO content to mobile devices to subscribers—in Colombia in November 2012, after a successful launch in Brazil earlier in the year. In Colombia the service will only be available via the Internet at first but eventually subscribers will be able to access it via tablets and other mobile devices. Available content includes not only popular American shows like The Sopranos, Rome and Boardwalk Empire, but also ones produced in Latin America, like Capadocia and Prófugos. The company previously announced plans to expand the service to 23 markets in Latin America in the coming years.

Hilton
The hotel chain recently announced that it will be opening its first hotel in Río de Janeiro in June 2014, to be called the Hilton Barra. Currently Hilton has 51 hotels and resorts in Latin America, with plans to develop more in Argentina, Brazil, Colombia, Costa Rica, Mexico, Panama, Peru and Uruguay.

Sephora
The beauty company opened its 6th store in Latin America in Mexico in November 2012, with plans to open 5 more in the country in 2013, including one in Cancun and another in Guadalajara. The brand plans to open 50 new stores in Latin America by 2016, with the majority of them in Brazil—not surprising given the booming beauty market in the country.

Starbucks
In June 2012 the company announced plans to open “several hundred” stores in Brazil over the next 5 years and more than 300 new stores in Argentina and Mexico by 2015.

To find out how we can help you reach Brazil, Latin America or U.S. Hispanics via a strategic campaign across all media, please contact us.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

Colombia Internet

5 Ways to Reach Colombian Internet Users

In 2011 Colombia’s Internet audience grew by 15%, very close to Latin America’s overall growth of 16% in terms of Internet users. While comScore reports that Colombia has 14.3 million Internet users, Internet WorldStats lists 25 million. The discrepancy may be due to the varied ways that Latin Americans access the Internet—in certain calculations, users who go online from Internet cafes aren’t counted.

Regardless, even using comScore’s 14.3 million figure, Colombia is #3 in Latin America in terms of the amount of Internet users. It has more than Argentina (13.4 million), Chile (7.4 million) and Venezuela (4.8 million), trailing only Brazil and Mexico. Combining this large audience with a 2010 comScore study that showed that 94% of Colombians say the Internet is important in providing information for purchase decisions, it’s not surprise that online ad spend went up 33% in Colombia in 2011.
After analyzing Futuro Digital, ComScore’s latest study on Colombian Internet users, we spotted 5 effective ways for media, marketing and advertising professionals to reach this audience.

#1 Social media. They have a deep penetration in Colombia, as they do in all of Latin America. In Colombia, social media have a penetration rate of 96% among Internet users. And Colombia is among the top 10 countries on the planet in terms time spent on social networks: its users average 7.6 hours per month on them.
While Facebook is #1 in reach (90%) and time spent (492 minutes a month, other growing social media sites in Colombia include Badoo, Twitter and Slideshare. In fact, Colombia is among the top 10 countries in terms of Twitter reach, ahead of the United States, Spain and Mexico.

#2 Entertainment sites. Around 96% of Colombian Internet users visited an entertainment site in January 2012. Within entertainment, multimedia is the most popular subcategory, with 83% reach among Colombia’s online audience. In March 2012, comScore results show that the top multimedia sites for Colombia are YouTube, iTunes Software, Daily Motion, Real.com and Cuevana.tv.

#3 Newspapers. In Colombia, newspapers attract a significant audience, nearly 50% of Internet users, which is more than the average for Latin America (43%) and the world (40.8%). In March 2012, El Tiempo was the #7 Web site in Colombia, drawing 5.2 million unique users, while El Espectador drew 1.9 million. Typically, users spend more time on newspaper sites, so it’s easier for advertising to stand out and draw attention—as opposed to some of the larger portals that people use primarily for webmail and instant messaging.

#4 Search. Last year comScore indicated that Colombian Internet users do more searches per user (233) than internautas from any other country. While Futuro Digital didn’t specify if Colombians are still #1, their average of 226 per user suggests strongly that search is a good way to reach this audience.

#5 Mobile. In 2011 Colombia’s Information Technology and Communications Ministry reported that mobile phone penetration in Colombia had reached 100%. That same year El Tiempo.com reported that out of every two mobile phones that are replaced in Colombia, one of them is a smartphone. More recently, Futuro Digital cites data from late 2011 that indicates that tablets are the source of 41% of non-computer web traffic in Colombia. Overall, Colombia ranks #3 in Latin America in terms of percentage of web traffic from non-computer devices. When put together, these facts suggest that mobile ads show strong potential to reach a key segment of Colombia’s Internet audience.

To find out how we can help you reach Brazil, Latin America or U.S. Hispanics via a strategic campaign across all media, please contact us at info@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

 

 

The Top 3 Sites for Latin America’s Internet Users

Broadcasted in March 2012, ComScore’s recent webinar—Futuro Digital Latinoamerica—offered a number of fresh insights into Latin America’s Internet audience. One relevant point for online marketers and advertisers is where Latin American Internet traffic flows the most.

ComScore’s results indicate that three types of sites draw the most Latin American Internet users.

#1 Google Sites
According to comScore, Google sites (which should include YouTube) drew the most Latin American Internet users in December 2011. Despite the heavy draw of Google, Latam’s internautas actually spent spent the most time on Facebook: 46,165 minutes. This is in line with the rapid rise of Facebook in Latin America and the region’s heavy engagement with social media.

#2 News Sites
News sites have 86.3% reach in Latam, nearly 10% more than the global average of 76.1%. Between December 2010 and December 2011, the news category grew by 32% in users. Among the Latin American countries where news sites have the biggest reach:

  • Brazil (97.6%)
  • Peru (95.9%)
  • Argentina (94.8%)
  • Chile (94.3%
  • Mexico (84.8%)

Argentina is #1 in online news consumption in Latin America, with an average of 99 minutes per visitor, well above the world average of 64 minutes. While Grupo Clarín and Grupo La Nacion are #1 and #2 in the news category in Argentina, Grupo Infobae seems to have the highest engagement—each visitor spent 75 minutes on the site in December 2011.

#3 Entertainment Sites
In Latin America, entertainment Web sites have a long reach of 96.7%, which is significantly higher than the global reach of entertainment sites: 88.6%. The countries where entertainment sites have the most reach include Argentina (97.6%), Brazil (97.5%) and Peru (96.9%). However, other countries aren’t very far behind: entertainment sites have 96.3% reach in both Chile and Mexico, and 94.5% in Colombia. Entertainment sites may be a particularly good way to reach Internet users in Peru, Colombia and Chile: they each spend an average of 4+ hours a month on these sites.

To find out how we can help you reach Brazil, Latin America or U.S. Hispanics via a strategic campaign across all media, please contact us at info@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

 

09__america-latina_111210_ad_s.indd

Fast Facts for Latin American Media

Keeping up with what’s happening in Latam media is tough—even for a media representation and placement company like ours. We realize that this is even harder for professionals in the media, advertising and marketing industries who specialize in Latin America.

That’s why we put together some newer developments in Latin American media for you in short sections below. With a quick scrolldown, you can get updated on a variety of media in several important markets and access more information if you need it with a quick click.  We start off regionally:

LATIN AMERICA
>Digital Advertising Will Grow 15% in 2012 in Latam
This is according to a recent survey done by Portada. Read more here.

>Latin American Newspapers Keep Growing in Circulation
According to the World Association of Newspapers and News Publishers, circulation of Latin American newspapers went up by 2% in 2010 and by 4.5% over the past 5 years.

>Social Gaming Surges in Latam
At IAB Now in Argentina in fall 2011, Daniel Kafie, founder and CEO of Vostu, predicted that the social gaming market will hit US$1.6 billion in 2012. In Latin America social gaming is already a $330 million market. Read more here.

>E-commerce Booms In the Region
German research firm Ystats reports that the number of online shoppers in Latin America will grow by 20% a year over the next few years. More stats available here.

>3 Latin American Countries Among Top Facebook Markets
As of January 2012, Colombia was the fastest-growing Facebook market in the world, followed by Brazil and Mexico.

>Latin America is Growing Fastest in Ad Spend for Social Media
A survey by Grant Thornton LLP indicated that 78% of Latin American advertisers plan to increase their social media spend in 2012, more than advertisers in North America, Europe or Asia.

>Pay TV Revenues in Latin America to Reach $25 billion by 2016
This is according to a new report from Informa Telecoms and Media.

>Latin Americans Among the World’s Biggest Moviegoers
IBOPE AGB Mexico’s newest report offers these and other interesting facts about Latin American media.

Being More Specific
Here are some more fast facts about major media types  in specific markets of Latin America.

ARGENTINA
>Pay TV Penetration reaches 81%
This is according to a new study from the Latin American Multiadvertising Council (LAMAC).

>66% of Argentine Internautas Watch TV Online
A study from Mindshare Argentina recently reported these results, along with the fact that a lesser amount of Argentine Internet users—47%—watch free TV.

BRAZIL
>6% of Shopping Searches in Brazil Come From Mobile Devices
This is according to Peter Fernandez, head of Mobile Marketing for Google in Latam, during the Mobile Marketing Association Forum in São Paulo in fall 2011. More info here.

>Brazilians A Huge Online Gaming Market
According to Juan Franco, founder and CEO of Mentez, 35 million Brazilians play online games on social media. In total, Brazilians spend US$2 billion a year on online gaming overall, which includes gaming on social media and mobile devices as well as massively multiplayer online (MMO) games.

CHILE
>Online ad spend grew by 35% in 2011 in Chile
IAB Chile projects that online ad spend will make up 7% of the country’s overall ad spend in 2012, which is comparable to the 10% that online has reached in Brazil.

>88% of Chilean Internet Users Have Made An Online Purchase
A new study from Universal McCann Chile suggests that e-commerce is strong in Chile and breaks down the top products that Chilean Internet users buy.

MEXICO
>Mexico has 46 million Internet Users
According to E-Marketer, the country now has 40.5% Internet penetration.

>19% of Mexican Internet Users Watch TV on a Mobile Device Every Day
This is from Motorola Mobility’s Global Media Engagement study. See more here.

>Games Spending in Mexico Hits US$1.2 billion in 2011
Mexico’s gaming market continued to grow in 2011 and players spend 60% of their time on online or mobile gaming.

>E-Commerce in Mexico Grew 28% in 2011
This is one of many fascinating numbers from a recent study done by Asociación Mexicana de Internet and Visa.

URUGUAY
>Online ad spend went up 50% in 2011
Uruguay joined other countries in Latam with spiking online spend—Internet now makes up 4% of the overall ad spend in the country. Read more here.

>Overall ad spend in Uruguay reached $249 million in 2011
This is a 7% increase compared to 2010, according to a report issued by the Asociación Uruguaya de Agencias de Publicidad—the Uruguayan Ad Agency Association.

To find out how we can help you reach Argentina, Brazil, Chile, Mexico or all of Latin America with an innovative media campaign, please contact us at info@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

171

4 Predictions about Latin American Media in 2012

Although we’re not quite Nostradamus, after reviewing a number of different studies on the Latin American media market, we have a few predictions for 2012.


#1 Print Will Become Stronger
In in a recent media study, PricewaterhouseCoopers (PwC) predicted that daily newspaper revenue in Latin America will grow by 4.7% per year through 2015; in that time frame, Latam’s daily newspapers will take in a combined total of $9.2 billion. Top Latam print markets in the near future include Argentina (set to grow by 32.7% per year until 2015), Brazil and Mexico. These future predictions are in line with the present. Last year magazines in Brazil broke a record for revenues, newspaper circulation in Latam is up 5% since 2005 and print media adspend continued to increase in 2011 in the region’s main markets.


#2 Brazil Will Overtake Mexico in Pay TV
In May 2011, the Latin American Multichannel Advertising Council reported that Mexico had 10.5 million homes subscribing to pay TV, ahead of Brazil (9.8 million) and Argentina (7.9). But in October, Brazil’s Agência Nacional de Telecomunicações said that 12.2 million households in Brazil were subscribing to pay TV. The quick increase and annual growth rate of 25% suggests strongly that Brazil will become Latin America’s biggest pay TV market in 2012.


#3 Online Will Surge Impressively

Until recently, online ad spend has been modest in Latam. But 2010 saw some spectacular rises, and those continued in 2011. For instance, the Cámara Argentina de Agencias de Medios reports a 86% increase in online ad spend in 2011 for Argentina. IAB Colombia and PwC reported in late 2011 that in Colombia, online ad spend grew by 69% between the third quarter of 2010 and the third quarter of 2011. And just recently, IAB Brasil announced that online ad spend went up 25% in Brazil in 2011.
These increases—as well as 40% projected Internet penetration for all of Latin America in 2012—suggest that this year will bring even more spectacular growth for online media in the region. 


#4 Mobile Will Take Off as an Ad Platform
A number of factors seem to be in place to allow for mobile ads to take off in Latin America. First, phone quality is improving: Latin Americans are buying more multimedia and smartphones. In fact, IDC research predicts an 80% increase in smartphone sales in Latin America in 2012. In addition, other mobile-friendly factors are falling in place. Brazil ranks #5 in the world in mobile Internet usage and other countries are catching up, including Mexico and Colombia. In addition, comScore’s December 2011 Device Essentials report notes that mobile devices (including phones and tablets) accounted for an average of 12.6 percent of all web browsing in 10 major Latin American markets. Brazil has 39.9% of its mobile web traffic coming from tablets, which accounted for 38.9% of Colombia’s mobile web traffic. Tablets are also important for accessing the mobile web in Ecuador (30% of traffic), Mexico (27.8%) and Costa Rica (27%).

To find out how we can help you reach the Latin American media market with a precisely targeted campaign, please contact us at info@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

Francis

Top Sales Veterans Join US Media Consulting’s Team

As our operations rapidly expand throughout Latin America, we’re proud to welcome 2 premier sales directors in different markets.

Francis Lock (pictured above) will head our Andean operations, handling surging Internet markets like Colombia, Ecuador, Peru, Bolivia and Venezuela. He comes to us after an impressive tenure as Head of Advertising Sales for El Tiempo, Colombia’s top newspaper and a major online force in the country: El Tiempo is the #1 information portal and #7 among all portals.

 

Javier Montanaro will be Sales Director of our Southern Cone office, which handles Argentina, Chile, Paraguay and Uruguay. Javier has more than 11 years of online experience, having begun his career in this area as an Account Executive for UOL Argentina when the firm launched its operations in the country. He later became the director of IAB Argentina for several years and also served on the organization’s Advisory Board. Most recently, Javier was Director of Sales for Infobae and Infobae America, one of the top news sites in Latin America.

Clients wishing to reach these markets can contact Francis at francis@usmediaconsulting.com and Javier at Javier@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

qr code, flashcode, smartphone

Why Mobile Ad Sales Are Set to Spike in Latam

Mobile is clearly making money. Worldwide, revenues from mobile ads will top US$3.3 billion—more than double the $1.6 billion earned in 2010.
And Latin America is driving the mobile ad surge: in Argentina alone, mobile ad revenues grew by 657% in 2010. Other countries are also showing mobile money spikes, including Brazil and Mexico.
Here’s why the mobile ad market is heating up in Latin America.

#1 Cellphone penetration. Across Latin America, it reached 100% in 2011, compared to 102% in the United States. Several Latin American countries boast more than 100% penetration, such as Argentina (142%) Uruguay (130%) and Brazil (118%). Latin Americans are also buying more and more multimedia phones—which are excellent for displaying mobile ad content.

#2 Smartphone penetration. Smartphone sales in Latin America for 2011 total 31 million so far, spiking by 165% in Brazil between 2010 and 2011. In Mexico, they make up 35% of the market, while smartphone penetration is at 20% in both Argentina and Colombia. Sales will grow by 30% a year over the next 5 years—or more. Smartphone prices in Latin America have dropped to the $100 range recently, making them more affordable than ever. For advertisers, surging smartphone sales mean that they have an even better device to reach customers in Latin America with ads, plus improved targeting.

#3 Consumer behavior. A recent study showed that 26% of online shoppers in Mexico used a mobile device to make purchases, while 79% of Brazilian cellphone owners use their phones in some part of the purchase process.

In Colombia, the amount of mobile Internet users spiked up 119% between 2010 and 2011 and 3G cellphone use went up 4% in the same period.

And when the Mobile Entertainment Forum surveyed 8,500 Latin American cell phone users in 2011, it found that 20% of them are prepared to spend 200 euros on mobile purchases, double the next closest region (India, with 10%).

Jumba Mobile Network
In response to this impressive surge, we have launched the Jumba Mobile Network to help advertisers reaching this growing Latin American mobile ad market. With Jumba, advertisers can target by:

• Demographic group
• Geographic area (country, state or DMA)
• Carrier
• Handset, brand or operating system
• Applications and sites
• Age of handset
• Time of day or day of the week
• Frequency, Wi-Fi or location-based

Ad formats include QR codes, traditional display in a range of sizes, rich media or text.

For more information about how we can help you take advantage of Latin America’s surging mobile ad market, contact us at info@usmediaconsulting.com.
[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]

shopping online

The Hottest Markets in Latam E-Commerce

While the overall picture of Latin American e-commerce is encouraging, certain markets clearly show more surge than others. Here’s a breakdown of the big-money markets in Latin American online shopping:

>>>Brazil: $11.5 billion in e-commerce sales in 2011, up 45% from 2010. Forrester’s research projects e-commerce sales will top $22 billion by 2016, a 178% increase from 2010.

>>>Mexico: E-commerce grew by 25% in 2009, by 31% in 2010 and is projected to reach $3.4 billion in 2016, a 209% increase from 2010.

>>>Argentina: E-commerce grew by nearly 50% in 2010 and is projected to grow by another 43% in 2011.

>>>Colombia: E-commerce grew by only 13% in 2009 but is expected to grow by 100% between 2011 and 2012 to become a $2 billion market.

>>>Chile: Its e-commerce volume was $550 million in 2010 but per person, e-commerce sales in Chile total $152 per person, more than in the United States ($44 per person).

Who’s Buying What
The data is still fairly limited on what Latin Americans are buying overall, and it’s even harder to find out the favorite products of online shoppers in different countries. However, we were able to discover surveys that cover 3 of the biggest e-commerce markets in Latin America.

Brazil
According to a survey done in 2010 by the research firm e-bit, for Brazilian online shoppers the most popular products are:
#1 Home appliances
#2 Books/magazine & newspaper subscriptions
#3 Health/beauty/medicine products
#4 Computer products
#5 Consumer electronics

Mexico
A 2010 e-commerce study done by the Asociación Mexicana de Internet and Visa revealed that the retail products that Mexican online shoppers buy the most are:
#1 Computers
#2 Cell phones
#3 Consumer electronics
#4 Clothes and accessories
#5 Video games and game consoles

However, an article by Daniel Latev from the consumer research firm Euromonitor International states that in Mexico, tourism-related products account for 3 times as many online sales as retail products.  No specific study data was cited, but the implication appears to be that Mexicans shop more online for plane tickets and hotels than for retail products.

Argentina
A 2010 survey by TGI Net of IBOPE Media indicated that the most popular retail products for online shoppers in Argentina are:
#1 personal technology, i.e. digital cameras, MP3 players and portable video game consoles
#2 Cell phones
#3 Books
#4 Tickets to events (concerts, etc.)
#5 Home technology, which means TVs, DVD players and video game consoles
#6 Computer hardware
#7 Clothes and jewelry
#8 Airline tickets
#9 Food
#10 Toys & games

To learn more about how we can help you reach Latin American shoppers all over the region or in specific countries, contact us at info@usmediaconsulting.com.

[twitter style=”vertical” float=”left”] [fblike style=”box_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”] [linkedin_share style=”top” float=”left”] [fbshare type=”button” float=”left”]