Tag Archives: Bogotá

US Media Consulting Merges with Jumba

This month we officially completed our merger with Jumba Media Group, one of the top online ad networks in Latin America. “While we have worked closely with Jumba since its launch in 2007, we’re proud to make it officially part of the US Media Consulting family,” says Bruno Almeida, Chief Commercial Officer for US Media Consulting.

New Name, New Products
The “Jumba” name won’t go away, but it will no longer refer to the company. From now on, US Media Consulting is the company name but the Jumba brand name will continue to exist in the form of specific products. As such, Jumba’s offices in Buenos Aires, Argentina, will become an additional Latin American satellite office for US Media Consulting, joining the ones in Bogotá, Guatemala City, Caracas, Mexico City and the upcoming office in Brazil
One of the key products with the Jumba name is the online ad network, which features 1,700+ sites concentrated in 15 key subject areas. Adding this network—which will be called Jumba Display Network—to US Media Consulting’s roster of represented media and 2,200 media partners will give our clients even more Web options for their campaigns. Besides top premium sites, Jumba Display Network offers vertical site clusters and long-tail sites—both of which make for maximum reach and significant cost-effectiveness.
 
Beyond Web into Mobile, Social and More
Of course, merging with Jumba offers more than just proprietary web solutions. With the Jumba Mobile Network, US Media Consulting can help clients tap into Latin America’s surging mobile ad market via more than 150 mobile sites.
But the new solutions don’t stop there. “Our team has developed a wide range of solutions for clients, including online video advertising, email marketing and social media marketing,” says Ignacio Roizman, former head of Jumba Media Group and now Chief Operations Officer at US Media Consulting. “We’ve already launched campaigns for clients in those areas but we’re also developing a number of other web-based solutions that should roll out in 2012,” explains Roizman.

A Fresh Site…and Maybe More Mergers
Clients, media partners and industry colleagues will get a very direct sense of the offerings of the new, improved US Media Consulting this spring. “We’re re-doing our company Web site from top to bottom,” says Almeida. “The new site should be ready in a couple of months and will showcase the expanded offerings that the merger has made possible. In addition, we’re also considering other firms that we may acquire. We’re seeing a lot of interesting synergies in the marketplace and great potential,” says Almeida.

To find out how more about our web, mobile, social media, email marketing and online video campaigns, as well as our capabilities in print, TV and out of home advertising, please contact us at info@usmediaconsulting.com.

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4 Reasons Why Colombia Is Set to Star as an Online Market

It’s not as big as Brazil or Mexico—maybe that’s why it hasn’t gotten as much attention as an online market. However, Colombia has all the ingredients to become a power performer for Internet advertising. Here’s why.

#1: Growth in users. According to comScore, Colombia’s online population grew by 18% between May 2010 and May 2011, just behind Brazil (19%) and Mexico (21%) and with 9 times the amount of growth of Argentina (2%). This is part of a pattern of continual impressive growth. The amount of Colombia internautas grew by 27% between 2009 and 2010, and since 2000, the amount has grown by a whopping 2,267%.

#2: Strong penetration. Colombia now has 50% Internet penetration, behind Argentina (66%), and Chile (54.8%) and well ahead of Mexico (35%) and Brazil (37%). It’s also important to note that Colombia has 22.5 million Internet users, more than double the amount in Chile and just behind Argentina (27.5 million). In fact, it’s in the top 4 in Latin America among users, along with Mexico, Brazil and Argentina.

#3: Huge online ad spend increases. In 2010, Colombia’s online ad spend shot up by 56% to $41 million. This was the largest growth in online ad spend in all of Latin America.  And Colombia’s online ad spend is expected to grow by another 40% in 2011. Marketers are realizing that online is an excellent way to reach consumers in this market—studies show that 90% of Colombian Internet users go online to research products before buying.

#4: Top rankings in key areas. Colombians search more online than anyone: they perform 233 searches per users, much more than Mexico (178), Argentina (175), Brazil (150) and even more than the United Kingdom (162). They’re also active on social media: these have a 90% penetration rate in the country.
However, it’s important to note that display ads appear to be the preferred way for advertisers to reach the Colombian market. In fact, in 2010 almost 83% of the online ad spend in Colombia was used for display ads. No surprise there, since this type of ad helps advertisers reach premium audiences via portals and high-traffic sites.

In Colombia, our team represents a range of media, including Wall Street Journal, Gamespot, CNET and last.fm. We also help clients reach a variety of important segments with Jumba, our performance ad network.

To learn more about how we can help you reach Colombia’s powerful online media market, contact us at info@usmediaconsulting.com.

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Our New Office in Colombia Debuts

US Media Consulting’s Colombia team has a new headquarters in Bogotá’s exclusive Chico Zone. This is the city’s advertising nerve center, home to the country’s most important creative and media agencies. “The new office will centralize our Colombian operations and allow us to more efficiently serve not only Colombia, but also the entire region,” says Catalina Abadia, Regional Sales Manager, Andean Region, for US Media Consulting. Although the office may be new, US Media Consulting is not new to the market. We’ve been operating in Colombia since 2006, handling online campaigns for a variety of clients of OMD Colombia, McCann-Erickson and Starcom, among other agencies. Our success has allowed us to expand the team and we hope to keep growing. You can find us here  at Calle 93B, #16-66 Oficina 210, or call us: +57-1-704-3472. We look forward to receiving current and future clients in our new office!

To learn more about how we can help you leverage our expertise in the Colombian and Andean media markets, contact us at info@usmediaconsulting.com.

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