As part of our ongoing efforts to provide outstanding media services and options to clients in Latin America, US Media Consulting has signed an agreement with Yahoo Colombia to sell its digital inventory. The arrangement should offer strong benefits for both parties. Yahoo Colombia is one of the country’s top sites, reaching 63% of all Colombian Internet users and drawing nearly 8 million unique visitors a month. For its part, US Media Consulting has an office in Colombia with a dedicated local team and a track record in selling digital ads in Latam that extends back 10 years.
US Media Consulting has hired Juan David Ramírez, a highly experienced online ad sales veteran, to leads its efforts to connect brands with Yahoo’s vast audience in Colombia. Brands have a variety of ways to leverage Yahoo Colombia, ranging from search through Bing and performance campaigns on Right Media to rich media, innovative mobile creative, composite ads and more. Another key advantage for brands is the variety of ways that Yahoo engages its users, including content channels, OMG, Flickr, its email service and apps, among others. This size and variety also allows for strong segmentation through performance campaigns.
To find out more about how we can help you leverage Yahoo’s considerable online assets to connect with Colombia’s growing online audience, please contact us.