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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.

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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.

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14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

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4 Online Marketing Myths that You May Believe

4 Online Marketing Myths that You May Believe

We clear up a number of erroneous ideas and misunderstandings about social media tactics and mobile marketing.

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Mexico Beats Brazil in the Top 50 Most Valuable Latam Brands Ranking

Mexico Beats Brazil in the Top 50 Most Valuable Latam Brands Ranking

A breakdown of the brands with the most worth in the region and the product categories that are growing the fastest.

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The Most Chosen Consumer Brands in Latin America

The Most Chosen Consumer Brands in Latin America

A new report from Kantar Worldpanel reveals the brands that consumers opt for the most.

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