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Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online ad campaigns.

>>>Consider Price-Sensitive Components for Campaigns
Here’s why:

  • Checking product prices is the #1 reason Brazilians say they use the Internet*
  • 80% of Brazilian consumers say they research product prices before buying them**

>>>Buy More Video Ad Inventory
Here’s why:

>>>Propose Adding an Online Component to TV Campaigns
Here’s why:

  • 40 million Brazilians are multiscreen users, up from 30 million in 2013**
  • Another survey from IAB Brasil indicates that 75% of Brazilians use at least one of their devices (computer, smartphone or tablet) while watching TV

>>>Develop More Landing Pages that Combine Product Information with the Offer
Here’s why:

  • Nearly 6 in 10 Brazilians—58%—look for information online before buying a product: 84% of Classe A does this, 70% of Classe B and 52% of Classe C*

>>>Put Most of Your Mobile Ad Spend toward Mobile Internet Ads (rather than in-app ads)
Here’s why:

  • Nearly 7 of 10 Brazilians (67%) access the Internet with a mobile device—a total of 62 million who are surfing mobile versions of Web sites and be reached with banners*
  • While 42% of Brazilian Internet users go online with computers when at home, more of them (52%) use cell phones*
  • Among the most popular apps among Brazilians (as ranked by App Annie), several don’t allow advertising, including WhatsApp and Instagram

Sources: *FNazca, **Google

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