Tag Archives: 70% of Chileans used a laptop or a personal computer to shop online

8 key points about e-commerce in Chile

8 Insights about E-Commerce in Chile

Recent data indicates that e-commerce is growing significantly in Chile, up 20% in 2012 to reach US$1.5 billion in sales. But for marketers, advertisers and media professionals, it’s important to understand the behavior of e-commerce shoppers in Chile so as to refine online ad campaigns.

A recent study from UM Chile entitled E-commerce 2012 may help with this. It reveals a number of key data points about e-commerce in Chile:

Favorite Products of E-Commerce Shoppers in Chile

  1. Electronics
  2. Tickets to concerts and events
  3. Plane tickets

Most Popular E-commerce Sites in Chile

  1. Lan.com
  2. Falabella
  3. Mercado Libre

They Prefer Window Shopping Online

  • 88% of Chilean e-commerce shoppers go online to compare prices before buying
  • 11% of Chileans research product prices on social media

Coupon Sites Are Popular

  • 62% of Chilean Internet users are registered on a coupon site
  • Groupon is the most popular online coupon site in Chile, with 92% of those who are registered on coupon sites
  • Other significant coupon sites in Chile include Cuponatic (52% of Chilean coupon users are registered here), Let’s Bonus (51%) and Argupémonos (43%)
  • For Chileans, the favorite products to buy with online coupons are food, beauty products and technology products

Good Penetration
84% of Chilean Internet users have engaged in e-commerce while only 16% have never made an online purchase

Increasing Frequency
69% of Chile’s e-commerce shoppers made between 2 to 6 online purchases in 2012

More Time Spent as Shoppers

  • 77% of online shoppers in Chile have been buying products via the Internet for more than  2 years and 17% have been doing this for 6 or more years
  • Only 13% of Chilean Internet users were first-time online shoppers in 2012

M-commerce Still for a Minority

  • In 2012 only 3% of Chileans used mobile devices for e-commerce
  • 70% of Chileans used a laptop or a personal computer to shop online

To find out how we can help you reach Chileans or Latin Americans in general via Internet or any other type of media, please contact us.

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