Measuring Brand Influence via Facebook in Latin America

Measuring Brand Influence via Facebook in Latin America

Research now points to how Facebook can influence purchase decisions of consumers in Latin America.


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The Online Market in Argentina by the Numbers

The Online Market in Argentina by the Numbers

A boiled-down breakdown of crucial data you need to run online advertising campaigns in Argentina, including Internet usage, online ad spend, e-commerce habits, social media trends, mobile usage and more in Argentina.


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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.


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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.


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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.


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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.


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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.


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