99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.


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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.


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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.


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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.


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Video Streaming Gains Ground in Brazil

Video Streaming Gains Ground in Brazil

New data from Ericsson indicates that more Brazilians are moving away from traditional TV and towards new media for watching video content.


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8 Key Stats about the Brazilian Mobile Market

8 Key Stats about the Brazilian Mobile Market

A quick look at essential numbers that can be useful when planning a mobile ad campaign for Brazil.


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The Top 10 Tech Trends among Brazilians in 2014

The Top 10 Tech Trends among Brazilians in 2014

We reviewed dozens of studies to see which technology trends are the hottest in Brazil and what they may mean for agencies and advertisers.


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Analysis of the Top 2014 Marketing Trends in Latin America

Analysis of the Top 2014 Marketing Trends in Latin America

We review our predictions from earlier in the year to see if we were right—or wrong.


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4 Key Changes in Latin America’s Mobile Market

4 Key Changes in Latin America’s Mobile Market

We break down changes in the audience, their usage of apps and mobile commerce and other trends.


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