7 Fresh Trends in Brazilian Media

7 Fresh Trends in Brazilian Media

The latest studies show significant changes in how Brazilians use media, the growth patterns of certain types and the preferences of consumers.


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How Young Brazilians Use Mobile Devices

How Young Brazilians Use Mobile Devices

We break down the results of a new study from E.Life on how young Brazilians (ages 15 to 24 and 25 and over) use mobile devices, apps and consume content online with their smartphones, tablets and laptops.


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The Top-Selling Products in Brazil

The Top-Selling Products in Brazil

From cars and cleaning products to scooters and travel, we highlight the areas in which Brazilian consumers are spending the most money in 2013.


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5 Web Brands Expanding into Latin America

5 Web Brands Expanding into Latin America

To give professionals in media, advertising and marketing a sense of new media options available in Latam, we highlight some brands that have just launched in the region.


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3 Ways Advertisers Can Effectively Reach Brazil’s Class C

3 Ways Advertisers Can Effectively Reach Brazil’s Class C

Research from IBOPE, Navegg and Data Popular offer insights into how to best reach the country’s emerging middle class with an advertising campaign.


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Latin America’s Internet Audience Reaches 300 Million

Latin America’s Internet Audience Reaches 300 Million

Fresh data from eMarketer reveals impressive growth by the end of 2013 and a significant spike in Internet users by 2017.


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5 Trends that Are Changing the Brazilian Consumer Market

5 Trends that Are Changing the Brazilian Consumer Market

Major studies from Ipsos, Nielsen and other firms offer marketers and advertisers ideas for maximizing the effectiveness of their future campaigns.


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The Latest on Media Consumption in Brazil

The Latest on Media Consumption in Brazil

To help marketers, media professionals and advertisers understand better how to allocate their budgets, we look at how often Brazilians interact with major forms of media.


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