6 of the Latest Social Media Trends in Brazil

6 of the Latest Social Media Trends in Brazil

New studies offer advertisers and agencies a better understanding of how to reach Brazilians via social media.


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What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.


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Hay más de 330 millones de internautas en Latinoamérica

Hay más de 330 millones de internautas en Latinoamérica

La rápida expansión del internet en Latinoamérica también está incrementando la cantidad de datos disponibles sobre los internautas… y esto beneficiará tanto anunciantes como agencias mediante la compra programática.


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By 2018 Latin America Will Have More Than 400 Million Internet Users

By 2018 Latin America Will Have More Than 400 Million Internet Users

The rapid expansion of the Internet in Latin America is also increasing the available market data on Internet users—and this will benefit both advertisers and agencies through programmatic buying.


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Casi el 100% de editoriales en EE.UU. emplean estrategias programáticas

Casi el 100% de editoriales en EE.UU. emplean estrategias programáticas

Una nueva encuesta revela la adopción masiva de compra programática en EE.UU. y una rápida expansión global en los próximos años.


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Nearly 100% of American Publishers Pursuing Programmatic Strategies

Nearly 100% of American Publishers Pursuing Programmatic Strategies

A new survey from IAB points to massive adoption of programmatic buying in the United States and a rapid global expansion.


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7 Key Insights into Brazilian Marketers

7 Key Insights into Brazilian Marketers

A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.


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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.


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Cómo aprovechar la compra programática por audiencia

Cómo aprovechar la compra programática por audiencia

Una explicación clara y concisa de esta característica clave de este nuevo enfoque para comprar publicidad online.


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El uso de TV social se dispara en Chile

El uso de TV social se dispara en Chile

Desglosamos los resultados de un estudio reciente que analiza cómo los chilenos están usando la TV social.


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