Making Display Perform via RTB

Making Display Perform via RTB

The conventional wisdom is that display ads are for branding, SEM is for performance. But with the advent of RTB platforms, display can lead to performance. Here’s how.


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6 Mega-Trends Among Latin American Consumers in 2014

6 Mega-Trends Among Latin American Consumers in 2014

A look at shifts among Latin Americans that will influence marketing strategies this year and beyond.


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Mexico Becomes Latin America’s #1 Mobile Market

Mexico Becomes Latin America’s #1 Mobile Market

A look at the deepening penetration of smartphones in Mexico and what this means for mobile advertising.


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4 Online Marketing Myths that You May Believe

4 Online Marketing Myths that You May Believe

We clear up a number of erroneous ideas and misunderstandings about social media tactics and mobile marketing.


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The 3 Best Media Types for Reaching Brazilian Executives

The 3 Best Media Types for Reaching Brazilian Executives

We break down recent research that shows some of the best ways to reach this segment.


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6 Ways to Reach Brazilians through Social TV

6 Ways to Reach Brazilians through Social TV

More than 30 million Brazilians go online while watching TV, often commenting about shows on social media. Recent research shows how marketers can best reach this growing segment.


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4 Key Online Trends in Brazil for 2014

4 Key Online Trends in Brazil for 2014

A look at how brands can adjust their online campaign strategies to fit the changes in how Brazilians access and use the Internet.


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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.


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3 Keys to a Successful Online Ad Campaign in Brazil

3 Keys to a Successful Online Ad Campaign in Brazil

New data compiled by IAB Brasil shows some interesting usage habits among Brazilian Internet users that brands and agencies can take advantage of.


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20 Key Facts for Understanding Brazil’s Internet Users in 2013

20 Key Facts for Understanding Brazil’s Internet Users in 2013

New research allows professionals in media and marketing to see how Brazilians feel about online advertising, what they search for online, how they access the Internet and more.


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