Archive | TV RSS feed for this section
4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

Read full story Comments { 0 }
The 5 Most Popular TV Commercials among Brazilian Internet Users

The 5 Most Popular TV Commercials among Brazilian Internet Users

A new tool from IBOPE reveals which TV commercials in Brazil resonate the most with Internet users.

Read full story Comments { 0 }
The Hottest Pay TV Markets in Latin America

The Hottest Pay TV Markets in Latin America

A look at fresh numbers from Business Bureau.

Read full story Comments { 0 }
The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

Read full story Comments { 0 }
Social TV Takes off in Chile

Social TV Takes off in Chile

We break down the results of a recent study that looked at how Chileans are using social TV.

Read full story Comments { 0 }
US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

Read full story Comments { 0 }
Why Advertising Is the #1 Information Source in Brazil

Why Advertising Is the #1 Information Source in Brazil

Despite the massive growth of the Internet in recent years in Brazil, a new survey suggests that traditional media are still the top source for product information.

Read full story Comments { 0 }
Traditional Media in Brazil Is Growing, Not Shrinking

Traditional Media in Brazil Is Growing, Not Shrinking

It’s not just digital that is doing well. Recent research from PricewaterhouseCoopers shows impressive growth is on the way for Brazilian traditional media.

Read full story Comments { 0 }
Pay TV Keeps Growing Strongly in Latin America

Pay TV Keeps Growing Strongly in Latin America

A quick look at the growth of pay TV in Latin America and in specific markets.

Read full story Comments { 0 }
6 Ways to Reach Brazilians through Social TV

6 Ways to Reach Brazilians through Social TV

More than 30 million Brazilians go online while watching TV, often commenting about shows on social media. Recent research shows how marketers can best reach this growing segment.

Read full story Comments { 2 }