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Pay TV Keeps Growing Strongly in Latin America

Pay TV Keeps Growing Strongly in Latin America

A quick look at the growth of pay TV in Latin America and in specific markets.

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6 Ways to Reach Brazilians through Social TV

6 Ways to Reach Brazilians through Social TV

More than 30 million Brazilians go online while watching TV, often commenting about shows on social media. Recent research shows how marketers can best reach this growing segment.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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The Hottest Products among Latin American Consumers in 2013

The Hottest Products among Latin American Consumers in 2013

After reviewing some recent sales figures, we identified some of the product categories in Latin America with the strongest sales over the past year.

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The Latest on Media Consumption in Latin America

The Latest on Media Consumption in Latin America

What Latin Americans read, watch and log onto the most.

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Looking Forward to the Festival of Media Latam

Looking Forward to the Festival of Media Latam

A preview of the Latin American media industries’ premier event, set for September 25-27, 2013 in Miami.

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Media Penetration in Latin America

Media Penetration in Latin America

The most recent figures for media penetration in Latin America as reported in IBOPE’s Media Book 2013.

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Latin America Still Leads the World in Ad Spend

Latin America Still Leads the World in Ad Spend

We draw together data from various sources to show ad spend trends for both the whole region and for specific markets.

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