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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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Social TV Takes off in Chile

Social TV Takes off in Chile

We break down the results of a recent study that looked at how Chileans are using social TV.

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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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Why Advertising Is the #1 Information Source in Brazil

Why Advertising Is the #1 Information Source in Brazil

Despite the massive growth of the Internet in recent years in Brazil, a new survey suggests that traditional media are still the top source for product information.

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Traditional Media in Brazil Is Growing, Not Shrinking

Traditional Media in Brazil Is Growing, Not Shrinking

It’s not just digital that is doing well. Recent research from PricewaterhouseCoopers shows impressive growth is on the way for Brazilian traditional media.

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Pay TV Keeps Growing Strongly in Latin America

Pay TV Keeps Growing Strongly in Latin America

A quick look at the growth of pay TV in Latin America and in specific markets.

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6 Ways to Reach Brazilians through Social TV

6 Ways to Reach Brazilians through Social TV

More than 30 million Brazilians go online while watching TV, often commenting about shows on social media. Recent research shows how marketers can best reach this growing segment.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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