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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.

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The Top 10 Tech Trends in Latin America

The Top 10 Tech Trends in Latin America

The changes in tech habits that media agencies, advertisers and marketers should be aware of.

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4 Fixes to Drive More Sales from Social Media

4 Fixes to Drive More Sales from Social Media

A study from AOL Platforms shows where social media content ranks in the purchase path and how it leads to sales.

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Using Behavior to Reach Latin American Internet Users

Using Behavior to Reach Latin American Internet Users

The Digilats study from JWT offers some interesting behavioral data that online marketers and agencies may find useful.

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14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

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6 of the Latest Social Media Trends in Brazil

6 of the Latest Social Media Trends in Brazil

New studies offer advertisers and agencies a better understanding of how to reach Brazilians via social media.

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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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