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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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The Latest on Media Consumption in Latin America

The Latest on Media Consumption in Latin America

What Latin Americans read, watch and log onto the most.

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Looking Forward to the Festival of Media Latam

Looking Forward to the Festival of Media Latam

A preview of the Latin American media industries’ premier event, set for September 25-27, 2013 in Miami.

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Media Penetration in Latin America

Media Penetration in Latin America

The most recent figures for media penetration in Latin America as reported in IBOPE’s Media Book 2013.

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Latin America Still Leads the World in Ad Spend

Latin America Still Leads the World in Ad Spend

We draw together data from various sources to show ad spend trends for both the whole region and for specific markets.

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11 Insights into the Mexican Magazine Market

11 Insights into the Mexican Magazine Market

We share the results of a new study from PriceWaterhouse Coopers.

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Brazil to Lead the World in Media Growth from 2013-2017

Brazil to Lead the World in Media Growth from 2013-2017

According to Price WaterhouseCoopers, over the next 4 years Brazil’s media market will flourish in terms of both traditional and new media.

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50 Quick Facts about Latin American Media

50 Quick Facts about Latin American Media

We reveal what’s happening across the different forms of media in key markets in Latin America.

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