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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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Why Advertising Is the #1 Information Source in Brazil

Why Advertising Is the #1 Information Source in Brazil

Despite the massive growth of the Internet in recent years in Brazil, a new survey suggests that traditional media are still the top source for product information.

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Traditional Media in Brazil Is Growing, Not Shrinking

Traditional Media in Brazil Is Growing, Not Shrinking

It’s not just digital that is doing well. Recent research from PricewaterhouseCoopers shows impressive growth is on the way for Brazilian traditional media.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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The Latest on Media Consumption in Latin America

The Latest on Media Consumption in Latin America

What Latin Americans read, watch and log onto the most.

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Looking Forward to the Festival of Media Latam

Looking Forward to the Festival of Media Latam

A preview of the Latin American media industries’ premier event, set for September 25-27, 2013 in Miami.

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