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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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Traditional Media in Brazil Is Growing, Not Shrinking

Traditional Media in Brazil Is Growing, Not Shrinking

It’s not just digital that is doing well. Recent research from PricewaterhouseCoopers shows impressive growth is on the way for Brazilian traditional media.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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Looking Forward to the Festival of Media Latam

Looking Forward to the Festival of Media Latam

A preview of the Latin American media industries’ premier event, set for September 25-27, 2013 in Miami.

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Media Penetration in Latin America

Media Penetration in Latin America

The most recent figures for media penetration in Latin America as reported in IBOPE’s Media Book 2013.

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Latin America Still Leads the World in Ad Spend

Latin America Still Leads the World in Ad Spend

We draw together data from various sources to show ad spend trends for both the whole region and for specific markets.

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Speaking Up and Stepping Out

Speaking Up and Stepping Out

Recently, we at US Media Consulting have been invited to speak at a number of events focused on marketing, media and advertising in Latin America.

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Brazil to Lead the World in Media Growth from 2013-2017

Brazil to Lead the World in Media Growth from 2013-2017

According to Price WaterhouseCoopers, over the next 4 years Brazil’s media market will flourish in terms of both traditional and new media.

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