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10 Intriguing Facts about Brazilian Internet Users

10 Intriguing Facts about Brazilian Internet Users

We reveal the results of research that sheds new light on the Brazilian online market.

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Top Media Choices for Online Advertising in South America

Top Media Choices for Online Advertising in South America

A look at the top online advertisers and media for Argentina, Chile, Colombia and Peru.

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Making Display Perform via RTB

Making Display Perform via RTB

The conventional wisdom is that display ads are for branding, SEM is for performance. But with the advent of RTB platforms, display can lead to performance. Here’s how.

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4 Key Online Trends in Brazil for 2014

4 Key Online Trends in Brazil for 2014

A look at how brands can adjust their online campaign strategies to fit the changes in how Brazilians access and use the Internet.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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MediaDesk Debuts RTB Developed in Latam, for Latam

MediaDesk Debuts RTB Developed in Latam, for Latam

3 key advantages this RTB system will deliver to media agencies looking to reach Latin America’s 300 million Internet users

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The Hottest Products among Latin American Consumers in 2013

The Hottest Products among Latin American Consumers in 2013

After reviewing some recent sales figures, we identified some of the product categories in Latin America with the strongest sales over the past year.

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The Latest on Media Consumption in Latin America

The Latest on Media Consumption in Latin America

What Latin Americans read, watch and log onto the most.

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