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The Data Every Latin American Digital Marketer Needs

The Data Every Latin American Digital Marketer Needs

A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.

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Digital to Dominate Surging Ad Spend in Latin America

Digital to Dominate Surging Ad Spend in Latin America

Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.

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Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online [...]

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The Future of Media Buying in Latin America

The Future of Media Buying in Latin America

A look at some recent tech developments that could impact online ad buying in Latin America in the near future.

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4 Keys for Mobile Media Buying in Latin America

4 Keys for Mobile Media Buying in Latin America

Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.

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Quick Insights into Brazilian Internet Users

Quick Insights into Brazilian Internet Users

A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.

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7 Top Trends among Colombian Internet Users

7 Top Trends among Colombian Internet Users

Key preferences among Internet users in Colombia that can help brands target this growing audience better with their online campaigns.

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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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Latin America’s Mobile Market in 2015 and Beyond

Latin America’s Mobile Market in 2015 and Beyond

A look at projections in mobile connections, subscribers, smartphone penetration and mobile Internet use in Latin America

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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