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7 Surprising Facts about Mexican Internet Users

7 Surprising Facts about Mexican Internet Users

Recent research from the World Internet Project offers an in-depth look at Mexican Internet users.

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6 Mega-Trends Among Latin American Consumers in 2014

6 Mega-Trends Among Latin American Consumers in 2014

A look at shifts among Latin Americans that will influence marketing strategies this year and beyond.

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Mexico Becomes Latin America’s #1 Mobile Market

Mexico Becomes Latin America’s #1 Mobile Market

A look at the deepening penetration of smartphones in Mexico and what this means for mobile advertising.

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4 Online Marketing Myths that You May Believe

4 Online Marketing Myths that You May Believe

We clear up a number of erroneous ideas and misunderstandings about social media tactics and mobile marketing.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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MediaDesk Debuts RTB Developed in Latam, for Latam

MediaDesk Debuts RTB Developed in Latam, for Latam

3 key advantages this RTB system will deliver to media agencies looking to reach Latin America’s 300 million Internet users

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The Hottest Products among Latin American Consumers in 2013

The Hottest Products among Latin American Consumers in 2013

After reviewing some recent sales figures, we identified some of the product categories in Latin America with the strongest sales over the past year.

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