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Ad Spend to Skyrocket in Latin America in 2014

Ad Spend to Skyrocket in Latin America in 2014

A look at the positive 2014 projections and the strong growth we saw in specific Latam markets during 2014.

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7 Hottest Trends in Media Consumption in Brazil

7 Hottest Trends in Media Consumption in Brazil

A recent survey from the Brazilian government offers media and advertising professionals new insights for targeting their campaigns.

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6 Mega-Trends Among Latin American Consumers in 2014

6 Mega-Trends Among Latin American Consumers in 2014

A look at shifts among Latin Americans that will influence marketing strategies this year and beyond.

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4 Online Marketing Myths that You May Believe

4 Online Marketing Myths that You May Believe

We clear up a number of erroneous ideas and misunderstandings about social media tactics and mobile marketing.

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The 3 Best Media Types for Reaching Brazilian Executives

The 3 Best Media Types for Reaching Brazilian Executives

We break down recent research that shows some of the best ways to reach this segment.

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4 Key Online Trends in Brazil for 2014

4 Key Online Trends in Brazil for 2014

A look at how brands can adjust their online campaign strategies to fit the changes in how Brazilians access and use the Internet.

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Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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MediaDesk Debuts RTB Developed in Latam, for Latam

MediaDesk Debuts RTB Developed in Latam, for Latam

3 key advantages this RTB system will deliver to media agencies looking to reach Latin America’s 300 million Internet users

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