Archive | Marketing RSS feed for this section
The Hottest E-Commerce Products in Latin America

The Hottest E-Commerce Products in Latin America

Travel products, appliances and clothes top the list in several countries around the region.

Read full story Comments { 0 }
What Latin American Luxury Travelers Want

What Latin American Luxury Travelers Want

Results from a new study offer insights into favored destinations and preferences among Latin American travelers that could help shape campaigns.

Read full story Comments { 0 }
Latin America Leads the World in Smartphone Growth

Latin America Leads the World in Smartphone Growth

Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.

Read full story Comments { 0 }
How to Increase Online Sales in Brazil

How to Increase Online Sales in Brazil

A January 2015 study offers marketers and media agencies some guidance on converting more Brazilian e-shoppers.

Read full story Comments { 0 }
The Data Every Latin American Digital Marketer Needs

The Data Every Latin American Digital Marketer Needs

A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.

Read full story Comments { 0 }
Digital to Dominate Surging Ad Spend in Latin America

Digital to Dominate Surging Ad Spend in Latin America

Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.

Read full story Comments { 0 }
Digital Music Cranks Up in Latin America

Digital Music Cranks Up in Latin America

Figures from the International Federation of the Phonographic Industry and other sources point to Latin Americans consuming more and more digital music, whether through downloads or streaming.

Read full story Comments { 0 }
The Hottest Products Among Christmas Shoppers in Latin America

The Hottest Products Among Christmas Shoppers in Latin America

Well in advance of Q4 2015, a new survey of Latin American Christmas shoppers offers some solid direction for brands and agencies.

Read full story Comments { 0 }
The Future of Media Buying in Latin America

The Future of Media Buying in Latin America

A look at some recent tech developments that could impact online ad buying in Latin America in the near future.

Read full story Comments { 0 }
4 Keys for Mobile Media Buying in Latin America

4 Keys for Mobile Media Buying in Latin America

Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.

Read full story Comments { 0 }