Archive | Marketing RSS feed for this section
The Future of Media Buying in Latin America

The Future of Media Buying in Latin America

A look at some recent tech developments that could impact online ad buying in Latin America in the near future.

Read full story Comments { 0 }
Quick Insights into Brazilian Internet Users

Quick Insights into Brazilian Internet Users

A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.

Read full story Comments { 0 }
15 Insights about Latin American Consumers for 2015

15 Insights about Latin American Consumers for 2015

A drill down into what Latin American consumers are buying, their media habits and other relevant data to help marketers, advertisers and media agencies effectively reach the region’s legion of shoppers.

Read full story Comments { 0 }
Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

Read full story Comments { 0 }
The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

Read full story Comments { 0 }
Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

Read full story Comments { 0 }
4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

Read full story Comments { 0 }
99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

Read full story Comments { 0 }