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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.

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The 6 Hottest Products for 2015 in Latin America

The 6 Hottest Products for 2015 in Latin America

A review of recent numbers offers indicators for media professionals about where the advertising may come from in Latam.

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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.

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3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

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4 Fixes to Drive More Sales from Social Media

4 Fixes to Drive More Sales from Social Media

A study from AOL Platforms shows where social media content ranks in the purchase path and how it leads to sales.

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The 5 Most Popular TV Commercials among Brazilian Internet Users

The 5 Most Popular TV Commercials among Brazilian Internet Users

A new tool from IBOPE reveals which TV commercials in Brazil resonate the most with Internet users.

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Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

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