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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.

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3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

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4 Fixes to Drive More Sales from Social Media

4 Fixes to Drive More Sales from Social Media

A study from AOL Platforms shows where social media content ranks in the purchase path and how it leads to sales.

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The 5 Most Popular TV Commercials among Brazilian Internet Users

The 5 Most Popular TV Commercials among Brazilian Internet Users

A new tool from IBOPE reveals which TV commercials in Brazil resonate the most with Internet users.

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Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

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The Most Valuable Brands in Latin America

The Most Valuable Brands in Latin America

We share the results of a ranking from Interbrand—an international brand consulting firm—that evaluates the major retail brands in Latam.

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What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.

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7 Key Insights into Brazilian Marketers

7 Key Insights into Brazilian Marketers

A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.

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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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Social TV Takes off in Chile

Social TV Takes off in Chile

We break down the results of a recent study that looked at how Chileans are using social TV.

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