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2014 Latin American Media Consumption

2014 Latin American Media Consumption

A large study from the Organization of Ibero-American States (OEI) offers a fresh panorama of media consumption by Latin Americans.

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4 Key Changes in Latin America’s Mobile Market

4 Key Changes in Latin America’s Mobile Market

We break down changes in the audience, their usage of apps and mobile commerce and other trends.

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The Top 10 Tech Trends in Latin America

The Top 10 Tech Trends in Latin America

The changes in tech habits that media agencies, advertisers and marketers should be aware of.

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The Latest on the Emerging Internet Markets in Latin America

The Latest on the Emerging Internet Markets in Latin America

Fresh data on Internet habits and user perceptions for Central America, Peru, Chile, Puerto Rico and other markets.

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Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

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The Hottest Pay TV Markets in Latin America

The Hottest Pay TV Markets in Latin America

A look at fresh numbers from Business Bureau.

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Using Behavior to Reach Latin American Internet Users

Using Behavior to Reach Latin American Internet Users

The Digilats study from JWT offers some interesting behavioral data that online marketers and agencies may find useful.

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14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

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The Most Valuable Brands in Latin America

The Most Valuable Brands in Latin America

We share the results of a ranking from Interbrand—an international brand consulting firm—that evaluates the major retail brands in Latam.

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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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