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The Data Every Latin American Digital Marketer Needs

The Data Every Latin American Digital Marketer Needs

A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.

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Digital to Dominate Surging Ad Spend in Latin America

Digital to Dominate Surging Ad Spend in Latin America

Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.

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Digital Music Cranks Up in Latin America

Digital Music Cranks Up in Latin America

Figures from the International Federation of the Phonographic Industry and other sources point to Latin Americans consuming more and more digital music, whether through downloads or streaming.

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The Future of Media Buying in Latin America

The Future of Media Buying in Latin America

A look at some recent tech developments that could impact online ad buying in Latin America in the near future.

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4 Keys for Mobile Media Buying in Latin America

4 Keys for Mobile Media Buying in Latin America

Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.

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15 Insights about Latin American Consumers for 2015

15 Insights about Latin American Consumers for 2015

A drill down into what Latin American consumers are buying, their media habits and other relevant data to help marketers, advertisers and media agencies effectively reach the region’s legion of shoppers.

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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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Latin America’s Mobile Market in 2015 and Beyond

Latin America’s Mobile Market in 2015 and Beyond

A look at projections in mobile connections, subscribers, smartphone penetration and mobile Internet use in Latin America

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

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