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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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The Online Market in Argentina by the Numbers

The Online Market in Argentina by the Numbers

A boiled-down breakdown of crucial data you need to run online advertising campaigns in Argentina, including Internet usage, online ad spend, e-commerce habits, social media trends, mobile usage and more in Argentina.

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

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4 Key Changes in Latin America’s Mobile Market

4 Key Changes in Latin America’s Mobile Market

We break down changes in the audience, their usage of apps and mobile commerce and other trends.

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The Top 10 Tech Trends in Latin America

The Top 10 Tech Trends in Latin America

The changes in tech habits that media agencies, advertisers and marketers should be aware of.

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The Latest on the Emerging Internet Markets in Latin America

The Latest on the Emerging Internet Markets in Latin America

Fresh data on Internet habits and user perceptions for Central America, Peru, Chile, Puerto Rico and other markets.

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3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

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