Archive | Internet RSS feed for this section
10 Intriguing Facts about Brazilian Internet Users

10 Intriguing Facts about Brazilian Internet Users

We reveal the results of research that sheds new light on the Brazilian online market.

Read full story Comments { 0 }
7 Surprising Facts about Mexican Internet Users

7 Surprising Facts about Mexican Internet Users

Recent research from the World Internet Project offers an in-depth look at Mexican Internet users.

Read full story Comments { 0 }
Argentina Leads the World in Social Media and Mobile Internet Use

Argentina Leads the World in Social Media and Mobile Internet Use

The We Are Social Report indicates that Argentine Internet users lead the world in using both social media and the mobile Internet.

Read full story Comments { 0 }
Top Media Choices for Online Advertising in South America

Top Media Choices for Online Advertising in South America

A look at the top online advertisers and media for Argentina, Chile, Colombia and Peru.

Read full story Comments { 0 }
Making Display Perform via RTB

Making Display Perform via RTB

The conventional wisdom is that display ads are for branding, SEM is for performance. But with the advent of RTB platforms, display can lead to performance. Here’s how.

Read full story Comments { 0 }
Mexico Becomes Latin America’s #1 Mobile Market

Mexico Becomes Latin America’s #1 Mobile Market

A look at the deepening penetration of smartphones in Mexico and what this means for mobile advertising.

Read full story Comments { 0 }
6 Ways to Reach Brazilians through Social TV

6 Ways to Reach Brazilians through Social TV

More than 30 million Brazilians go online while watching TV, often commenting about shows on social media. Recent research shows how marketers can best reach this growing segment.

Read full story Comments { 0 }
4 Key Online Trends in Brazil for 2014

4 Key Online Trends in Brazil for 2014

A look at how brands can adjust their online campaign strategies to fit the changes in how Brazilians access and use the Internet.

Read full story Comments { 0 }
Cross-Media Consumption Takes off in Latam

Cross-Media Consumption Takes off in Latam

Recent data compiled by TGI Latina shows a significant shift in the simultaneous consumption of offline and online media in Latam’s major markets.

Read full story Comments { 0 }
3 Keys to a Successful Online Ad Campaign in Brazil

3 Keys to a Successful Online Ad Campaign in Brazil

New data compiled by IAB Brasil shows some interesting usage habits among Brazilian Internet users that brands and agencies can take advantage of.

Read full story Comments { 0 }