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The Strongest E-Commerce Markets in Latin America

The Strongest E-Commerce Markets in Latin America

We run down the latest figures that point to the hottest e-commerce markets in Latam and the top products that Latin Americans buy online.

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The Top Growth Markets in Brazil for 2014

The Top Growth Markets in Brazil for 2014

Brazilian agencies should take note of these markets in order to take advantage of the potential advertising increase that can come from them.

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7 of the Latest Trends among Brazilian Consumers

7 of the Latest Trends among Brazilian Consumers

After reviewing dozens of new studies, we have identified some of the important patterns among Brazilian shoppers to help brands reach them more effectively.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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The Hottest Products among Latin American Consumers in 2013

The Hottest Products among Latin American Consumers in 2013

After reviewing some recent sales figures, we identified some of the product categories in Latin America with the strongest sales over the past year.

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The Top-Selling Products in Brazil

The Top-Selling Products in Brazil

From cars and cleaning products to scooters and travel, we highlight the areas in which Brazilian consumers are spending the most money in 2013.

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Expanding Your Web Brand into Latin America

Expanding Your Web Brand into Latin America

Key challenges that present themselves and how to solve them.

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3 Ways Advertisers Can Effectively Reach Brazil’s Class C

3 Ways Advertisers Can Effectively Reach Brazil’s Class C

Research from IBOPE, Navegg and Data Popular offer insights into how to best reach the country’s emerging middle class with an advertising campaign.

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5 Trends that Are Changing the Brazilian Consumer Market

5 Trends that Are Changing the Brazilian Consumer Market

Major studies from Ipsos, Nielsen and other firms offer marketers and advertisers ideas for maximizing the effectiveness of their future campaigns.

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