Archive | Colombia RSS feed for this section
Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

Read full story Comments { 0 }
Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

Read full story Comments { 0 }
4 Key Changes in Latin America’s Mobile Market

4 Key Changes in Latin America’s Mobile Market

We break down changes in the audience, their usage of apps and mobile commerce and other trends.

Read full story Comments { 0 }
Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

Read full story Comments { 0 }
The Hottest Pay TV Markets in Latin America

The Hottest Pay TV Markets in Latin America

A look at fresh numbers from Business Bureau.

Read full story Comments { 0 }
Using Behavior to Reach Latin American Internet Users

Using Behavior to Reach Latin American Internet Users

The Digilats study from JWT offers some interesting behavioral data that online marketers and agencies may find useful.

Read full story Comments { 0 }
14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

Read full story Comments { 0 }
WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

Read full story Comments { 0 }
The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

Read full story Comments { 0 }
US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

Read full story Comments { 0 }