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Pay TV Keeps Growing Strongly in Latin America

Pay TV Keeps Growing Strongly in Latin America

A quick look at the growth of pay TV in Latin America and in specific markets.

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6 Mega-Trends Among Latin American Consumers in 2014

6 Mega-Trends Among Latin American Consumers in 2014

A look at shifts among Latin Americans that will influence marketing strategies this year and beyond.

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The Secret of the Success of Advertising in Latin America

The Secret of the Success of Advertising in Latin America

A new study from Nielsen reveals why advertising produces such strong results in the region.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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MediaDesk Debuts RTB Developed in Latam, for Latam

MediaDesk Debuts RTB Developed in Latam, for Latam

3 key advantages this RTB system will deliver to media agencies looking to reach Latin America’s 300 million Internet users

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The Latest on the Central American Internet Market

The Latest on the Central American Internet Market

We recap some of the latest market intelligence about the emerging market of Internet users in Central America.

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The Hottest Products among Latin American Consumers in 2013

The Hottest Products among Latin American Consumers in 2013

After reviewing some recent sales figures, we identified some of the product categories in Latin America with the strongest sales over the past year.

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Why Retargeting in Facebook Exchange Will Change Online Advertising in Latin America

Why Retargeting in Facebook Exchange Will Change Online Advertising in Latin America

A look at the potentially powerful impact of this new technology.

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Looking Forward to the Festival of Media Latam

Looking Forward to the Festival of Media Latam

A preview of the Latin American media industries’ premier event, set for September 25-27, 2013 in Miami.

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