Category Archives: Caribbean

Woman on a beach jetty at Maldives

What Latin American Luxury Travelers Want

With gross bookings by Latin American travelers expected to go up by 23% a year to reach US$98 billion by 2016, travel brands obviously have some significant opportunities. And within that larger Latam travel market is the luxury traveler market. Until recently, not a lot of data has been easily available for Latin American luxury travelers. But a new study by the International Luxury Travel Market and Travesías media offers insights about Latam luxury travelers through a survey of 90 owners and managers in the region who cater to this market. The study includes responses from travel agencies in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico, Peru and Venezuela. So here’s what Latin American luxury travelers want:

To Travel to the United States, France or Italy
The USA was the top-selling destination for the agents, followed by France and Italy. The United Kingdom ranked fourth and Spain ranked fifth.

To Explore Both Familiar and New Destinations
When asked about their biggest growth destinations, the agencies named China and Thailand as the two main ones. While the USA was also a growth destination and ranked nearly as high as China and Thailand, most of the growth destinations were less famous destinations like Maldives, Croatia, Vietnam and the United Arab Emirates.

To Go On a Cruise
When asked about the popularity of cruises among clients, 66% of the agencies said that cruises were popular, very popular or most popular among Latin American luxury travelers.

To Go in Groups
When asked about the demographics of their clients, only 24% of the agencies said they had single travelers. The large majority said they cater to families (89%) or couples (84%).

To Travel a Lot
More than a third (35%) of the agencies surveyed indicated that they had 3 bookings a year per client, compared to just 2% with one booking. And 40% indicated they had 4 to 5 or more bookings a year per client.

To Stay a While, But Not Too Long
The majority (78%) of Latin American luxury travelers have an average travel booking length of between 5 to 15 days. More than half (52%) have bookings of 10 to 15 days. Only 5% book for between 1 to 5 days and only 7% book for 15 to 20 days.

Contact US Media Consulting if you need help with media buying for a campaign targeting Latin Americans with any time of media, including programmatic.

Cartoon phone man king

Latin America Leads the World in Smartphone Growth

Market research firm GfK recently released its figures for smartphone growth and it looks like Latin America is leading the world in this area.

Smartphone sales in Latin America totaled 68.7 million in 2013 and went up by 59% in 2014 to total nearly 110 million units. In terms of sales value, Latin America is again the leader when it comes to smartphones: US$31 billion in 2014 versus US$20.6 billion in 2013—a 52% increase.

Here’s a graphic to illustrate the numbers and show the numbers in different markets:

Latam leads in smartphone sales

For advertisers and agencies, these numbers clearly point to the advantages of investing more in mobile campaigns and may explain the powerful growth in mobile advertising in Latin America that was recently projected by eMarketer. One challenge is determining exactly how to invest in mobile marketing in Latam: apps vs. mobile internet, for example. We have some advice on that here.

Please contact us to find out more how we can increase efficiencies for Latin American advertisers and agencies through media services like planning or buying or via advertising technology solutions like programmatic buying.

Man With Smart Phone

The Data Every Latin American Digital Marketer Needs

With oceans of data floating around, all from different sources and sometimes conflicting, it’s key to be able to drill down to the essentials. So in this post we do exactly that with the Latin American online market. A quick scroll down will show you some key numbers you can use for background in preparing proposals or memos or for sharing with colleagues.

Market Size
Emarketer estimates there are 309 million Internet users in Latin America and that by the end of 2015 there will be more than 331 million. Here’s a look at eMarketer’s projections of Latin American Internet users with certain larger markets broken out (click to enlarge):

Internet users in Latam 2013 to 2018

Average CTR for Online Ads in Latin America
Even though comScore and other sources rightfully point out that CTR is not really the best measure for the effectiveness of online ads, just for reference, Sizmek reported the following:

  • Average CTR for a banner ad in Latin America: .12%
  • Average CTR for rich media ads in Latin America: .29%
  • Average CTR for rich media polite video formats: .48%
  • Average CTR for polite banners in Latin America: .15%
  • Average CTR for expandable banners in Latin America: .19%

Email Marketing
While we don’t have recent numbers for all of Latin America, in late 2012 Return Path—an email intelligence company—reported that Latin America had the lowest inbox placement rate of all regions studied: 69%. In September 2014 Return Path noted that Brazil had 60% inbox placement rate for emails, compared to rates of more than 80% in the U.S., Canada, U.K., France, Germany and Italy.

Mobile
According to eMarketer, 194 million Latin Americans access the Internet with mobile phones and of these 126 million do so via smartphones. By the end of 2015 there will be more than 152 million smartphone users in Latin America and Chile will lead the region in smartphone penetration with 55.5%.
While in 2015 Mexico will have the highest tablet penetration in Latin America at 35%, Brazil will have nearly 35 million tablet users in 2015 compared to just under 23 million in Mexico. Overall, by the end of 2015 more than 92 million Latin Americans will own tablets. Given that the Population Reference Bureau reports that the region has a population of 618 million, this means that there will be nearly 15% tablet penetration in Latin America by the end of 2015. Below are some data tables from eMarketer on smartphone penetration and tablet penetration in Latam (click to enlarge):

smartphone penetration latam

tablet penetration Latam
Smartphone Shopping
According to a 2014 study from ING Global Solutions, 54% of Latin Americans have bought a product with their smartphones (click to enlarge):

Smartphone shopping

Online Videos
A couple of sources offer guidance in this regard. The Digilats study from JWT surveyed more than 9,000 Latin American Internet users from 9 countries and found that 67% said they watched online videos (click to enlarge):

Latam study streaming and other online activities
ComScore has a different set of numbers (click to enlarge):

Online video viewers Latam

Now, it’s important to note that comScore lists a smaller amount of Internet users for countries than other sources. For example, if we extrapolate out the numbers above, it would seem that comScore is reporting a total of 75 million Internet users in Brazil, while both IBOPE and eMarketer indicate that their more than 100 million Brazilian Internet users.

In addition, data from Google and TNS indicates that Internet users in Brazil watch online video ads more frequently than those in Argentina or Mexico. In fact, 36% of Brazilian Internet users say they watch online video ads every day. Brazilians are also more likely than other Latin Americans to watch mobile video: 35% of Brazilian smartphone users watch mobile online videos at least daily, compared to 25% of Mexican smartphone users and 19% of Argentine smartphone users.

Online Reviews
The Digilats study of Latin American Internet users by JWT indicated that significant percentages of Latin Americans are reading online reviews of products (click to enlarge):

Digilats product review

Online Research Before Purchase
A recent eCMetrics study of Christmas shoppers in Latin America showed that a majority of Latin Americans tend to research products online before purchasing, including reading product reviews. This dovetails with results from other studies. For example, the Consumer Barometer study from TNS and Google showed that 47% of Argentines researched their last purchase online and offline while 53% of Brazilians AND 53% of Mexicans reported doing the same thing.  In addition, the JWT Digilats study showed the products that Latin American Internet users were most likely to search online (click to enlarge):

Products researched online latam

Social Media
It’s fairly obvious that this is a huge area with Latin American Internet users. Some of the key takeaways with this would be:

>>>Latin Americans spend more time on social media than people from any other region (click to enlarge):

social media engagement latam

 

>>>The overwhelming majority of the time that Latin Americans spend on social media is spent on Facebook (click to enlarge):

Facebook dominance Latam

>>>Mobile is increasingly becoming an important way for Latin Americans to access social media (click to enlarge):

mobile social media users in latam

Contact us to find out more how we can help you reach Latin American Internet users with digital media buying or via MediaDesk, Latin America’s premier programmatic buying platform.

Flying dollars banknotes isolated on white

Where Ad Investment in Latin America Should Go in 2015

The challenge that every marketer faces is how to develop a media budget that delivers the best results. Making changes to your approach is hard, not only because of the risk but also because of the need to sell other people in the company on those changes. But as the media landscape changes, it’s actually a bigger risk to make no changes, since you can easily fall out of step with your customers. In reviewing the data, here are some areas that both brands and media agencies need to look more closely at in executing their 2015 campaigns.

#1: Mobile Programmatic
Mexico clearly leads Latin America when it comes to mobile ad investment and is set to reach US$287 million by next year, while Brazil mobile ad investment will reach US$245 million and Argentine mobile ad spend will be a surprisingly small US$14.5 million.

But this modest level of investment doesn’t seem to jibe with the mobile boom happening in Latam. For instance:

And if those numbers aren’t enough to get the point across, see how smartphone penetration, tablet ownership and mobile Internet user are growing in other Latam markets, including Chile, Peru, Colombia, Ecuador and Venezuela.

Now to programmatic. We know that programmatic ad spend is set to spike dramatically in Latin America, so definitely the industry knows this works. The advantages of the tight targeting of programmatic are becoming clearer, in addition to the fact that it may deliver a more efficient spend than manual online ad buying.

Given this, it seems logical that brands need to deepen their mobile spend. And if the concern is that mobile may be a risk, why not look at some trials with mobile programmatic? Sharper targeting could lead to even better results with mobile and allow brands to fully take advantage of an audience that’s using smartphones more and more in the purchase process.

As such, it seems clear that brands need to run programmatic mobile trials and increase their conventional mobile ad spend in 2015. We can help with this: find out more here.

#2: Social
The numbers on social make things pretty clear:

Ok, so we know we have a good audience. Then why is social network ad spending in all of Latin America only estimated to be US$481 million in 2014 and only to increase by 23% in 2015?

Per user, advertisers will spend US$2.52 on social network advertising in Latin America, compared to $46 per user spent in North America and $27 per user in Western Europe.

How does this make sense when comScore reports that the average social media user in Latam spends 8.67 hours a month on social media versus 8.07 hours spent by Europeans and 6 hours a month spent by North Americans?

>>>The Approach with Social
There are several ways brands should leverage this Latam love of social in 2015:

Facebook retargeting. On one hand, we have 200 million Facebook users. On the other, in 2014 we have e-commerce growing by 40% in Argentina, by 23% in Brazil, by 20% in Mexico and by 45% in Colombia. So obviously it makes sense to retarget people who visit e-commerce sites with ads on Facebook. You can find out more on how that works here or just contact us directly since we’re experts in this area and partners with Triggit, a leading company in Facebook Exchange retargeting around the world.

Native advertising and content marketing. Do any of you know how much Latin American marketers are spending on native advertising or content marketing? Many of us don’t know yet, and the reason is because no surveys that report tactical spend by Latam marketers has been released. But it doesn’t seem to be much, if at all.

And what a missed opportunity. Mobile Internet is expanding hugely in Latin America and part of that entails people checking social networks on their cell phones: 30% of Mexicans, 37% of Chileans, 32% of Argentines and 19% of Brazilians, according to one study. But other studies confirm this trend: see here, here and here.

This means that people are checking their Facebook feeds, scrolling down: this makes it the perfect place for you to include a sponsored post that’s part of your content marketing. A recent survey of American marketers showed that 23% are devoting more than half of their 2015 budget to content production. Why? Because posts on topics and videos, for example, are good ways to engage people and sell. A post can lead back to a mini-site where your content lives—along with banners to convert people. Or you can set up a content channel on a portal—something we helped a client do with iG a few years ago and which worked very well. And you can leverage content even further with mobile: 55% of Brazilians recently said that video was their preferred format for mobile ads.

Sponsored social. This trend has taken off in the U.S. and it makes sense: use social media users with strong followings to promote brands. A recent study showed that 52% of American marketers had used this tactic in 2014, nearly as many as those who used online display advertising (58%). This could be a trickier tactic to deploy but it definitely merits some trials considering the potential it has.

Bottom Line
As an industry, we’re skipping around the surface of the potential of digital in Latam with light investments. It’s not about jumping on the bandwagon to be cool. It’s about adjusting our business practices to our audience habits. And that’s just good business.

Contact us to learn more about how we can spike your response in 2015 via mobile, programmatic, mobile programmatic, Facebook retargeting, social and a deeper dive into digital campaigns.

 

Fernando Monedero color

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Even if 2014 isn’t exactly in the rearview yet, there’s not much of it left. So when we look at 2015, we wanted to consider which digital media trends will be the strongest in Latin America. So we sat down with an expert—Fernando Monedero, Regional Digital Director for MEC—to get his take on what’s next in 2015.

It seems like every year is predicted to be “The Year of Mobile” in Latin America, in which mobile will occupy a top slot alongside the other forms of media. How do you see the role of mobile in 2015 in Latam?

I don’t know if it will be “The Year of Mobile,” but we do know that Latin America is growing rapidly in terms of Internet connections through broadband on smartphones and tablets, as well as in the number of these devices. This indicates the relevance that this form of media is gaining with the population and, as a result, with the consumers of brands. I think that brands are realizing this and that mobile will have a larger presence in their marketing strategies.

How strong will social TV be in 2015? Will we see more buys that integrate TV advertising with complementary advertising on social media?

We’re living in a multiscreen world in which marketing professionals are looking for innovative ways to connect with consumers.
Our TV watching experience is becoming a social event. TV and social media are changing our passive experience to make it more social and interactive: now a conversation about the shows we watch is taking place. We’re experiencing the rapid rise of social TV.

Some companies have projected that in 2015, we’ll see strong increase in programmatic ad spend in Latin America. Do you agree?

Totally. It’s a much more efficient way to buy media. With this new media landscape, marketing professionals will need smart systems to buy media, with new algorithms to increase their understanding of consumers and improve targeting based on behavior. [Programmatic buying] involves a big-picture understanding of brand messaging, facilitating customization, transparency and real-time integration to connect brands to consumers through greater credibility and the continual visibility and relevance of the brand.

Do you think that we’ll see greater investment with the programmatic purchase of mobile advertising or with online videos? If so, do you think that brands will spend more with these two types of advertising through programmatic buying?

Mobile is just another channel within programmatic buying and as an ad format, video is becoming much more relevant due to its wide range of possibilities for communication and interaction; it’s not necessarily where brands will spend more, but we’ll surely see an increase in spend.

In the United States, marketing professionals are investing more in native advertising. In 2015 will we see a parallel increase in Latin America in terms of native advertising?

Yes, I believe so; it’s minimally intrusive form of communication that lends itself to multiple platforms, which brands like. On the part of the consumer, I think that it will be more accepted by older rather than younger consumers, since the latter will be able to identify native ads as advertising with greater ease.

Have you observed any preference for any particular type of native advertising on the part of advertisers? Perhaps online video?

I think it’s interesting how mobile native advertising will be bought and sold programmatically.

According to comScore, in 2014 Facebook continues to dominate the social media scene in Latin America. But in the United States, marketing professionals are taking advantage of other social networks like Snapchat, Pinterest and Instagram, among others. Do you think that in 2015 we will see newer social networks become stronger in Latam?

Facebook is not the only option, but it is and in 2015 will continue to be the first option for any advertiser when it comes to communication through social networks. In my opinion, Pinterest will indeed take on more relevance, especially in categories related to higher social strata; the rest [of the social networks] will have growth but won’t be that significant.

Will there be a trend that we have not cited so far that you think will be strong in 2015?

I think that the intelligent use of data will be a determining factor in the communications strategies of brands, as well in their optimization processes. These days, technology allows us to understand much better who the consumer is and what they want, and the use of data management platforms (DMPs), tools and dashboards to understand information will be of great importance in 2015.

 

 

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Reaching Millennials with Media in Latin America

Much like Big Data, content marketing and programmatic buying, marketing to Millennials has become a hot topic. It makes sense: Millennials (people aged 13 to 28) are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014. According to the report, called Conecta tu marca con los millennials, 30% of the population in Latin America are Millennials, while 27% are Generation X (people 29 to 48), 26% are Generation Z (under 12), 13% are baby boomers (49 to 68) and 4% are veterans (over 69).

Given that Latin America’s population is at around 588 million, this means there are 176 million Latin American Millennials, a pretty significant market. Based on some of the latest research we have reviewed, here are some suggestions for tailoring to your media strategy to Millennials in Latam.

#1 Online Trumps TV
When we look at ad spend in Latin America, clearly TV rules and in most countries free TV takes up the majority of ad spend. For example, free TV takes up 66% of ad spend in Brazil, 53% of the ad spend in Mexico and 49% of the ad spend in Peru, as summarized in our recent media report.
Yet only 68% of Latin American Millennials say they watch TV, compared to 75% of Generation X and 72% of Baby Boomers. A larger percentage (74%) of Millennials in Latin America go online than other age groups, such as generation X (69%) and Baby boomers (72%).*
Beyond overall usage, Millennials in Latin America spend an average of 7 hours a day online, the same amount as those in North America. When asked which form of media provides the credible coverage of news, 45% of Latin American Millennials picked Internet and social media, as opposed to 33% selecting TV news and 18% selecting print news. In addition, when asked to select their favorite entertainment medium, 69% of Latin American Millennials chose Internet, while only 28% chose TV.**
Sources: *Tendencias Digitales, **Telefónica

#2 Invest in Online Video
Research keeps pointing to the heavy consumption of online video in Latin America, and it all likelihood it’s probably driven by Millennials. This is because 59% of Millennials in Latin America watch movies online and 46% watch TV online, much higher percentages than other age groups: in comparison, 47% of Generation Xers watch movies online and 33% watch TV shows. The percentages are even lower for Baby Boomers in Latam: 36% watch movies online and 21% watch TV shows online.
Source: Tendencias Digitales

#3: Socialize
It’s clearly not a shock that 88% of Latin American Millennials have social media profiles, especially since social media is the #1 activity among Latam Internet users. Now, in terms of weighing these investments, of the 88% of Latam Millennials on social media, nearly all (93%) are on Facebook, while much smaller percentages report using Instagram (29%) and Foursquare (10%).*

Beyond use, social media are a stronger influencer on the purchase decisions of Millennials in Latam than they are with other age groups. And when structuring social media marketing, agencies and advertisers should keep in mind that Millennials tend to want specific benefits from brands: 69% want promotions and 45% want activities.**
Sources: *Tendencias Digitales,** Telefónica

#4 Mobilize
As part of any brand’s online strategy to reach Latin American millennials, mobile has to play a huge role because it’s such a huge part of their online behavior and daily lives. Let’s take a look:

  • 80% of Latin American millennials say they connect to social networks with their mobile phones*
  • In general, they prefer using mobile devices to look for product info and prices*
  • 68% of Latin American Millennials surveyed by Telefonica in 2013 said that they own a smartphone**
  • In a Cisco survey, 60% of Latin American Millennial respondents said they check their smartphones compulsively for emails, texts or social media updates***
  • When segmented by gender, 85% of female Millennial smartphone users check their phones compulsively, while 63% of males report this compulsive checking***
  • Among Latam Millennials, smartphones were twice as popular as desktop PCs and three times more popular than tablets***
  • 90% of Latin American Millennials say that checking their smartphones is an important part of their morning routines***
  • 60% of Latin American Millennials use 1 to 9 apps regularly and 20% use 20-25 apps regularly***
  • Nearly 70% say that smartphone apps are important to their daily lives***

Sources: *Tendencias Digitales, **Telefónica, ***Cisco

Contact us to find out more how we can help you reach Latin American Millennials with online media options that include social and mobile.

 

00 cable tv 2

The Hottest Pay TV Markets in Latin America

Argentina is the top pay TV market in Latin America in terms of penetration, followed by Venezuela and Puerto Rico. Business Bureau—a leading firm specialized in consulting, research and marketing intelligence for pay TV and multiplatforms—recently reported on its market estimates for Latin America. Here’s a look at individual Latam markets in terms of pay TV penetration, which is calculated by dividing subscribers by the total amount of homes in each country.

Argentina                                84.5%

Venezuela                               70.3%

Puerto Rico                             63%

Uruguay                                   62.1%

Colombia                                 61.2%

Chile                                         61%

Honduras                                 58.8%

Mexico                                      56.7%

Brazil                                        42.7%

Ecuador                                    38.9%

Peru                                          33.5%

Market Sizes
Not surprisingly, Brazil is the largest pay TV market in Latin America—Business Bureau reports that it has more than 26 million subscribers. Here’s a breakdown of the top pay TV markets in Latin America in terms of the total amount of subscribers:

Brazil                                       26.2 million

Mexico                                     17.1 million

Argentina                                11 million

Colombia                                 7.98 million

Venezuela                               5.4 million

Chile                                        3.2 million

Peru                                        2.6 million

Ecuador                                   1.6 million

Honduras                                950,873

Puerto Rico                             873,595

Uruguay                                   753,787

Overall, Business Bureau indicates that there are 77.7 million pay TV subscribers in Latin America and that overall penetration is at 53%.

Cable vs. Satellite
The type of subscription varies by market, with cable having a stronger market share in some and satellite dominating in others. Here’s a quick look by market (click on the image to enlarge it):

00 Pay TV Eng

 

 

 

 

 

 

 

To find out more how we can help your agency increase its efficiencies via media services and new technology developed for the Latam market, please contact us.

Earth boy - South America

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting, a leading media services and technology firm, has released its 2014 Latin American Media Market Report. The report offers the latest data in a wide range of areas, including:

  • Media penetration in Latin America for all major forms of media
  • Media consumption in major Latam markets
  • Ad spend projections for Latin America
  • Breakdowns of ad spend by medium in key markets
  • Data on the growth of newspaper circulation in Latin America in 2013
  • Social media usage and fastest-growing social sites in Latin America
  • The pay TV market in Latin America
  • Latest data on Latin America’s mobile market and e-commerce

And much more.

Click here to download the study.

To find out more about how we can help your agency increase its efficiencies with media services or the latest in media technology, please contact us.

rocket use

8 Reasons Why Latin America’s Media Market Is Set to Skyrocket

While overall economic growth for Latin America is not projected to be stratospheric, it’s clear that there has been a historic rise of the middle class taking place. That shift is leading to lots of purchases by a whole new set of consumers. As a result, there will be a very positive impact on Latin America’s media market, good news for advertising, marketing and media agencies.

This month PriceWaterhouseCoopers (PwC) released its latest report, Global Entertainment and Media Outlook 2014-2018. A number of the firm’s predictions suggest a very favorable outlook for the Latin American media and advertising industry, including:

1
#1 The ‘BRIM’ Markets Will Drive Growth

This refers to Brazil, Russia, India and Mexico, all of which will contribute significantly to the world’s media growth over the next few years. In fact, these 4 markets will account for 8.5% of global entertainment revenue, a big increase from 2009 (in which they accounted for 5.2%). By 2018 these BRIM media markets should strengthen considerably:

  • By 2018 the Mexican media market will see revenues of US$34 billion
  • By 2018 the Brazilian media market will see revenues of US$66 billion

In comparison, the Indian media market will produce US$39 billion in revenues in 2018, while Russia’s media market will produce US$42 billion in revenues.

2
#2 Argentina’s Media Market about to Join the Major Global Media Markets
According to PwC, Argentina, South Africa, Turkey and Indonesia are the four countries that will be transitioning into higher-growth, large-scale markets over the next few years. The forecast growth rates for these markets are between 7% and 11% over the next 4 years.

3
#3 Argentina and Venezuela Are the Fastest-Growing Radio Markets in the World

According to PwC, Argentina’s radio market will grow by an average of 14% a year between 2014 and 2018. Venezuela’s radio market will grow by an average of 13.7% a year between 2014 and 2018. While other countries like Mexico will have good growth in their radio markets in the next few years, Argentina and Venezuela are the leaders in this area. For its part, Brazil’s radio market will grow by 3.4% a year between 2014 and 2018.

4
#4 Five Latam Markets to Have High Growth in Out of Home (OOH) Advertising

The firm’s report indicates that the following five Latin American countries will experience annual growth of 5% or more in their OOH markets between now and 2018: Argentina, Brazil, Chile, Colombia and Peru.

5
#5 Six Latin American Markets to See Growth in Magazine Advertising
PwC predicts annual growth of nearly 5% a year for Brazil’s magazine market between 2014 and 2018, and positive growth for the magazine markets of Argentina, Chile, Colombia, Mexico, Peru and Venezuela.

6

#6 Seven Latin American Markets to See Growth in Newspaper Advertising
Despite the challenges with newspaper advertising in markets like Canada, the United States, Germany and Italy, several markets in Latam will see growth in the coming years. According to PwC, Brazil and Mexico are among the higher-growth, larger-scale newspaper markets in the world. The Brazilian and Mexican newspaper markets will have positive annual growth between 2014 and 2018 and each will be worth  more than US$2 billion by 2018. In addition, the newspaper markets of Argentina, Chile, Colombia, Peru and Venezuela will all post growth between 2014 and 2018.

7
#7 Seven Latin American Markets Will Post Strong Growth TV Advertising

Brazil’s TV advertising market will grow by more than 5% annually between 2014 and 2018 and be worth more than US$4 billion by 2018. For their part, the TV advertising markets of Argentina, Chile, Colombia, Mexico, Peru and Venezuela will also grow by 5% or more per year between 2014 and 2018.

8
#8 Seven Latin American Markets will Post Significant Growth in Internet Advertising

The growth in advertising in Latin America that is predicted won’t just be for traditional media. PwC projects that between 2014 and 2018 the Internet advertising market will grow by 11% or more per year in Brazil, Mexico, Argentina, Colombia and Venezuela. In Chile and Peru the online advertising market will grow well between 2014 and 2018 but will be less than 11% a year.

To find out more about how we help agencies in Latin America maximize their efficiencies through media services and technology, please click here.

MediaDesk_notag_300px

MediaDesk Nominated for Portada Award

MediaDesk has been nominated for an award as the Mejor Innovador Digital en el Mundo Latino (Best Digital Innovator in the Latin World) from Portada, a leading Latam media industry publication.

Developed by US Media Consulting’s technology team, MediaDesk is the premier programmatic buying platform in Latin America. Find out more here and here.

Click HERE to see the nominees for Portada awards and cast your vote.

If you’re not registered on Portada, the first screen will be to set up the registration, which takes 30 seconds. After that, you’ll see the list the of categories, we are the 5th category from the top:

MEJOR INNOVADOR DIGITAL EN EL MUNDO LATINO

The Portada Awards will be distributed at the 2014 Latam Advertising and Media Summit, taking place June 3-4 in Miami.