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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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Video Streaming Gains Ground in Brazil

Video Streaming Gains Ground in Brazil

New data from Ericsson indicates that more Brazilians are moving away from traditional TV and towards new media for watching video content.

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8 Key Stats about the Brazilian Mobile Market

8 Key Stats about the Brazilian Mobile Market

A quick look at essential numbers that can be useful when planning a mobile ad campaign for Brazil.

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4 Key Changes in Latin America’s Mobile Market

4 Key Changes in Latin America’s Mobile Market

We break down changes in the audience, their usage of apps and mobile commerce and other trends.

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The 5 Most Popular TV Commercials among Brazilian Internet Users

The 5 Most Popular TV Commercials among Brazilian Internet Users

A new tool from IBOPE reveals which TV commercials in Brazil resonate the most with Internet users.

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Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

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