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Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online [...]

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10 Media Must-Knows for Planners Targeting Brazil

10 Media Must-Knows for Planners Targeting Brazil

The latest data on Brazilian media consumption: TV, radio, Internet, print and more, as well as behavioral insights to optimize campaigns.

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Quick Insights into Brazilian Internet Users

Quick Insights into Brazilian Internet Users

A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.

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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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Video Streaming Gains Ground in Brazil

Video Streaming Gains Ground in Brazil

New data from Ericsson indicates that more Brazilians are moving away from traditional TV and towards new media for watching video content.

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8 Key Stats about the Brazilian Mobile Market

8 Key Stats about the Brazilian Mobile Market

A quick look at essential numbers that can be useful when planning a mobile ad campaign for Brazil.

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