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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.

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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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Popular Marketing Myths You May Believe

Popular Marketing Myths You May Believe

A look at misconceptions and misunderstandings that commonly pop up about marketing tactics.

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5 Top Trends among Latin American Shoppers

5 Top Trends among Latin American Shoppers

A recent study from Trendwatching.com highlights recent change among consumers in South and Central America that agencies and advertisers should factor into their plans.

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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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The Top Advertisers in Latin America

The Top Advertisers in Latin America

Using data from IBOPE, we detail the firms that invest the most in advertising in 12 Latam markets.

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Newspapers Continue Growing in Latin America

Newspapers Continue Growing in Latin America

Despite the downturn in print in many markets, in Latin America newspapers seem to be thriving.

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The Top 5 Latest Buying Trends among Brazilians

The Top 5 Latest Buying Trends among Brazilians

A look at the latest research about Brazilian shoppers.

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The Hottest Consumer Brands in Latin America

The Hottest Consumer Brands in Latin America

New research highlights the top 10.

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