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The Data Every Latin American Digital Marketer Needs

The Data Every Latin American Digital Marketer Needs

A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.

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Digital to Dominate Surging Ad Spend in Latin America

Digital to Dominate Surging Ad Spend in Latin America

Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.

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The Hottest Products Among Christmas Shoppers in Latin America

The Hottest Products Among Christmas Shoppers in Latin America

Well in advance of Q4 2015, a new survey of Latin American Christmas shoppers offers some solid direction for brands and agencies.

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Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online [...]

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4 Keys for Mobile Media Buying in Latin America

4 Keys for Mobile Media Buying in Latin America

Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.

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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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Measuring Brand Influence via Facebook in Latin America

Measuring Brand Influence via Facebook in Latin America

Research now points to how Facebook can influence purchase decisions of consumers in Latin America.

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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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