Archive | Advertising RSS feed for this section
Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

Read full story Comments { 0 }
The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.

Read full story Comments { 0 }
The Top 10 Tech Trends among Brazilians in 2014

The Top 10 Tech Trends among Brazilians in 2014

We reviewed dozens of studies to see which technology trends are the hottest in Brazil and what they may mean for agencies and advertisers.

Read full story Comments { 0 }
Analysis of the Top 2014 Marketing Trends in Latin America

Analysis of the Top 2014 Marketing Trends in Latin America

We review our predictions from earlier in the year to see if we were right—or wrong.

Read full story Comments { 0 }
The Latest on the Emerging Internet Markets in Latin America

The Latest on the Emerging Internet Markets in Latin America

Fresh data on Internet habits and user perceptions for Central America, Peru, Chile, Puerto Rico and other markets.

Read full story Comments { 0 }
3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

Read full story Comments { 0 }
4 Fixes to Drive More Sales from Social Media

4 Fixes to Drive More Sales from Social Media

A study from AOL Platforms shows where social media content ranks in the purchase path and how it leads to sales.

Read full story Comments { 0 }
Reaching Millennials with Media in Latin America

Reaching Millennials with Media in Latin America

Using recent studies, we offer agencies and advertisers some ideas for reaching Latin American Millennials with media campaigns.

Read full story Comments { 0 }
The Most Valuable Brands in Latin America

The Most Valuable Brands in Latin America

We share the results of a ranking from Interbrand—an international brand consulting firm—that evaluates the major retail brands in Latam.

Read full story Comments { 0 }
WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

Read full story Comments { 0 }