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How Data Science and Technology Can Help Fight Ad Fraud

How Data Science and Technology Can Help Fight Ad Fraud

  A lot of the media buying is shifting into the digital space, so how should marketers approach it to make it more effective?   What is ad fraud? Ad fraud is described as something pretending to be a person, and therefore stealing impression from advertisers. On top of that, 20% of impressions are lost, […]

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Is Client Services important?

Is Client Services important?

Problems or challenges appear to be very normal within our industry. The question is how do you deal with them in the most efficient, swift and costless way. And a Client Service Department can make the difference between meeting a delivery goal and exceeding them with flying colours. In this new case we are presenting, […]

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¿Dónde estamos parados?

¿Dónde estamos parados?

Hoy en día, nuestro sector se mueve a pasos extremadamente rápidos y la industria de medios digitales está dejando de ser rudimentaria y se está adaptando a los dispositivos de alto poder de procesamiento que el mercado presenta. Cómo Estrategas de Marketing, qué significa esto para nosotros? Es muy fácil, a veces, olvidarnos que los […]

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Client Services: una parte fundamental en nuestra industria

Client Services: una parte fundamental en nuestra industria

En esta semana, hemos lanzado nuestro último caso de estudio: Client Services e Historial de Campañas. Cómo construir una estrategia de largo plazo dentro de la Industria del Retail en América Latina. Los problemas y los desafíos son moneda corriente en nuestra industria como ya hemos comentado en otras oportunidades. La diferencia radica en abordar esos […]

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The Hottest E-Commerce Products in Latin America

The Hottest E-Commerce Products in Latin America

Travel products, appliances and clothes top the list in several countries around the region.

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A Quick Roundup of the Latest Latam Online News

A Quick Roundup of the Latest Latam Online News

One skim will get you up-to-date on what’s happening with the Latin American online world.

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What Latin American Luxury Travelers Want

What Latin American Luxury Travelers Want

Results from a new study offer insights into favored destinations and preferences among Latin American travelers that could help shape campaigns.

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5 Myths about Internet Use in Brazil

5 Myths about Internet Use in Brazil

After reviewing new research from IBOPE and We Are Social, we found some facts that suggest that conventional wisdom about Internet users in Brazil that could be wrong in certain areas.

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Latin America Leads the World in Smartphone Growth

Latin America Leads the World in Smartphone Growth

Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.

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How to Increase Online Sales in Brazil

How to Increase Online Sales in Brazil

A January 2015 study offers marketers and media agencies some guidance on converting more Brazilian e-shoppers.

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