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Latin America Leads the World in Smartphone Growth

Latin America Leads the World in Smartphone Growth

Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.

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How to Increase Online Sales in Brazil

How to Increase Online Sales in Brazil

A January 2015 study offers marketers and media agencies some guidance on converting more Brazilian e-shoppers.

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The Data Every Latin American Digital Marketer Needs

The Data Every Latin American Digital Marketer Needs

A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.

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5 Major Myths about Programmatic Buying in Latin America

5 Major Myths about Programmatic Buying in Latin America

We quickly separate fact from fiction to help brands and agencies understand how programmatic works in Latam.

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Digital to Dominate Surging Ad Spend in Latin America

Digital to Dominate Surging Ad Spend in Latin America

Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.

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Digital Music Cranks Up in Latin America

Digital Music Cranks Up in Latin America

Figures from the International Federation of the Phonographic Industry and other sources point to Latin Americans consuming more and more digital music, whether through downloads or streaming.

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The Hottest Products Among Christmas Shoppers in Latin America

The Hottest Products Among Christmas Shoppers in Latin America

Well in advance of Q4 2015, a new survey of Latin American Christmas shoppers offers some solid direction for brands and agencies.

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Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online [...]

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The Future of Media Buying in Latin America

The Future of Media Buying in Latin America

A look at some recent tech developments that could impact online ad buying in Latin America in the near future.

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4 Keys for Mobile Media Buying in Latin America

4 Keys for Mobile Media Buying in Latin America

Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.

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