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Where Ad Investment in Latin America Should Go in 2015

Where Ad Investment in Latin America Should Go in 2015

The numbers clearly show which areas of the Latin American market need more budget from brands.

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Latin America’s Mobile Market in 2015 and Beyond

Latin America’s Mobile Market in 2015 and Beyond

A look at projections in mobile connections, subscribers, smartphone penetration and mobile Internet use in Latin America

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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Measuring Brand Influence via Facebook in Latin America

Measuring Brand Influence via Facebook in Latin America

Research now points to how Facebook can influence purchase decisions of consumers in Latin America.

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The Online Market in Argentina by the Numbers

The Online Market in Argentina by the Numbers

A boiled-down breakdown of crucial data you need to run online advertising campaigns in Argentina, including Internet usage, online ad spend, e-commerce habits, social media trends, mobile usage and more in Argentina.

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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

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Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

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