After reviewing new research from IBOPE and We Are Social, we found some facts that suggest that conventional wisdom about Internet users in Brazil that could be wrong in certain areas.
About Luciano Rodrigues@USMediaConsulting.comLuciano Rodrigues is Digital Ad Sales Manager for US Media Consulting and based in Sao Paulo, Brasil.
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About the author
US Media Consulting is a leading media services and ad tech firm. Via programmatic buying, manual digital ad buying, print media, TV and OOH, our specialists help clients reach the Brazilian and Latin American markets.
Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013.