About Luciano Rodrigues@USMediaConsulting.com

Luciano Rodrigues is Digital Ad Sales Manager for US Media Consulting and based in Sao Paulo, Brasil.
Author Archive | Luciano Rodrigues@USMediaConsulting.com
Driving More ROI from Online Campaigns in Brazil

Driving More ROI from Online Campaigns in Brazil

While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online [...]

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M-commerce Takes Off in Brazil

M-commerce Takes Off in Brazil

Brazilians are making more buys than ever with their mobile devices.

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The Top 8 Growth Markets in Brazil for 2015

The Top 8 Growth Markets in Brazil for 2015

Even if Brazil’s overall growth seems to have slowed down, certain areas are spiking impressively.

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Video Streaming Gains Ground in Brazil

Video Streaming Gains Ground in Brazil

New data from Ericsson indicates that more Brazilians are moving away from traditional TV and towards new media for watching video content.

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6 of the Latest Social Media Trends in Brazil

6 of the Latest Social Media Trends in Brazil

New studies offer advertisers and agencies a better understanding of how to reach Brazilians via social media.

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The Top 5 Latest Buying Trends among Brazilians

The Top 5 Latest Buying Trends among Brazilians

A look at the latest research about Brazilian shoppers.

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10 Intriguing Facts about Brazilian Internet Users

10 Intriguing Facts about Brazilian Internet Users

We reveal the results of research that sheds new light on the Brazilian online market.

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The 3 Best Media Types for Reaching Brazilian Executives

The 3 Best Media Types for Reaching Brazilian Executives

We break down recent research that shows some of the best ways to reach this segment.

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3 Keys to a Successful Online Ad Campaign in Brazil

3 Keys to a Successful Online Ad Campaign in Brazil

New data compiled by IAB Brasil shows some interesting usage habits among Brazilian Internet users that brands and agencies can take advantage of.

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How Young Brazilians Use Mobile Devices

How Young Brazilians Use Mobile Devices

We break down the results of a new study from E.Life on how young Brazilians (ages 15 to 24 and 25 and over) use mobile devices, apps and consume content online with their smartphones, tablets and laptops.

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