About Andrés Sandoval@usmediaconsulting.com

Andrés Sandoval is the Digital Ad Sales Director for US Media Consulting.
Author Archive | Andrés Sandoval@usmediaconsulting.com
Using Behavior to Reach Latin American Internet Users

Using Behavior to Reach Latin American Internet Users

The Digilats study from JWT offers some interesting behavioral data that online marketers and agencies may find useful.

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The 7 Hottest Trends Among Latin American Internet Users

The 7 Hottest Trends Among Latin American Internet Users

A breakdown of results that could very well be helpful during your future online campaigns in the region.

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An Overview of Latin America’s Mobile Market for 2014

An Overview of Latin America’s Mobile Market for 2014

A recap of the major data points that can influence campaigns throughout 2014.

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7 Common Media Buying Mistakes in Latin America

7 Common Media Buying Mistakes in Latin America

We identify frequent pitfalls for brands when launching media campaigns in Latam and how to best avoid them.

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5 New Mobile Trends among Hispanics

5 New Mobile Trends among Hispanics

Fresh data from Pew and other sources show the impressive growth of the Hispanic mobile market, their high responsiveness to mobile ads and buying habits.

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Reaching the Rich in Latam

Reaching the Rich in Latam

The size of the affluent market in Latin America, media preferences and shopping habits.

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The Hottest Social Media Sites in Latin America

The Hottest Social Media Sites in Latin America

New numbers from comScore show which sites are drawing the most users.

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What Latin Americans Bought the Most in 2012

What Latin Americans Bought the Most in 2012

Spending habits, sales spikes and consumers trends all over Latin America and in specific markets, including Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

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