We reviewed a number of studies of Latin American consumers to extract the most important points for media, marketing and advertising professionals.
Author Archive | Abel Delgado@US Media Consulting
The Most Valuable Brands in Latam
A new report from WPP reveals the top 50 brands in Latin America in terms of value.
Online Vs. Offline: Which Rules in Brazil?
While some new studies suggest now Internet rules media in Brazil, others show traditional media remains strong. We look at all of them to see what’s happening.
US Media Consulting Shares New Report on Latin Media
This unique report brings together data from more than 200 studies to offer key insights about the Latin American media market.
Latin Americans Flock to Brands’ Social Media Pages
The importance of this trend and how it can impact ROI.
Why Online Ads Deliver Massive E-commerce Sales in Brazil
The difference that the web makes in e-commerce sales in Brazil.
Recent Comments