About Abel Delgado@US Media Consulting

Abel is the Marketing Manager for U.S. Media Consulting.
Author Archive | Abel Delgado@US Media Consulting
Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

Latam Digital Media Trends for 2015: An Interview with Fernando Monedero of MEC

MEC’s Regional Director shares his insights about where the Latam digital media market is heading in 2015.

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4 Great Uses of Branded Content in Latin America

4 Great Uses of Branded Content in Latin America

Content marketing is a major buzzword these days but we often don’t see direct examples of how to use it effectively, especially in Latin America. These examples may help with that and also inspire some new ideas.

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99% of Social Media Posts Lead to Little or No Engagement

99% of Social Media Posts Lead to Little or No Engagement

Despite this, social media can still produce strong effects for companies. Here’s how.

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The Latest on Latin American Media and Marketing

The Latest on Latin American Media and Marketing

With a quick scroll, get updated on what’s happening with Latam advertising and consumer tendencies.

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Analysis of the Top 2014 Marketing Trends in Latin America

Analysis of the Top 2014 Marketing Trends in Latin America

We review our predictions from earlier in the year to see if we were right—or wrong.

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3 Changes That Will Spike Response to Your Ads

3 Changes That Will Spike Response to Your Ads

Several new studies of consumers offer insights into how to make advertising reach them more effectively.

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4 Fixes to Drive More Sales from Social Media

4 Fixes to Drive More Sales from Social Media

A study from AOL Platforms shows where social media content ranks in the purchase path and how it leads to sales.

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14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

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The Most Valuable Brands in Latin America

The Most Valuable Brands in Latin America

We share the results of a ranking from Interbrand—an international brand consulting firm—that evaluates the major retail brands in Latam.

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Popular Marketing Myths You May Believe

Popular Marketing Myths You May Believe

A look at misconceptions and misunderstandings that commonly pop up about marketing tactics.

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