Argentina Internet Concept

The Online Market in Argentina by the Numbers

This post is also available in: Spanish

While numbers may not tell the whole story when it comes to a market, they are definitely the best drivers for making decisions with media buys. At US Media Consulting we review figures all the time so that we can put together the most cost-efficient and effective media campaigns possible. With that in mind, here are some key metrics to keep in mind for reaching Argentine Internet users.

27 million
The amount of Internet users in Argentina in 2014: there will be 29 million Argentine Internet users in 2015 and more than 31 million by 2018
Source: Emarketer

67%

Internet penetration in Argentina in 2015, moving up to 70% by 2018.
Source: Emarketer

2 hours, 34 minutes
The average amount of time that Argentines use PCs every day
Source: Dirección Nacional de Industrias Culturales

5 hours, 11 minutes
is the average amount of time that Argentine Internet users spend using the Internet each day through a laptop or desktop
Source: We Are Social report, January 2014

#2
the rank of Argentina in terms of total page views by Internet users in August 2014, higher than any other country in Latin America except for Brazil
Source: comScore, Futuro Digital Argentina 2014

1.5 million
The amount of Argentines who visit sports web sites every day, #2 in Latin America after Brazil
Source: comScore, Futuro Digital Argentina 2014

81.3%
of online ads in Argentina are flash banners, while 14% are social ads and 3.8% are video ads
Source: adCuality

3.78 million
The overall ad spend across all media in Argentina in 2014: ad spend in Argentina is forecast to go up by 7% in 2015 to reach more than $US4 billion
Source:
eMarketer

.01%
of the ad spend online in Argentina goes to mobile advertising
Source: adCuality

13.1 million
of Argentines are mobile phone Internet users
Source: eMarketer

78%
of the mobile phones sold in Argentina are smartphones
Source: Carrier y Asociados

1.1 million
tablets are projected to be sold in Argentina in 2014, a new record
Source: IDC

84%
of mobile phone Internet users in Argentina use Whatspp
Source: Carrier y Asociados

20%
of Argentines used their smartphones in the purchase process
Source: Consumer Barometer, TNS & Google

48%
of Argentine Internet users will make an online purchase in 2015 and by 2018 50% of Argentine Internet users will buy online
Source:

58%
of Argentines research appliances online to buy them offline, while 52% do the same for TVs
Source: Consumer Barometer, TNS & Google

58%
of Argentines surveyed by TNS and Google said they made their last purchase of flights online, while 32% made hotel reservations online
Source: Consumer Barometer, TNS & Google

40%
The overall growth in e-commerce in Argentina in 2014
Source: Cámara Argentina del Comercio Electrónico

8,317
minutes was the amount of time that Argentines spent on social media sites in August 2014, much more than any other category
Source: comScore, Futuro Digital Argentina 2014

594,000
The average number of fans on the top Facebook pages in Argentina, a 93% increase since January 2014
Source: comScore, Futuro Digital Argentina 2014

17 million
of Argentines are active daily users of Facebook while 23 million use Facebook every month
Source: Facebook Argentina

89%
of Argentine Internet users are on Facebook while only 22% use Twitter, 19% use Google+, 10% use LinkedIn and 2% use Pinterest
Source: Carrier y Asociados

18%
of households with broadband access in Argentina connect their TVs to the Internet and of these, 61% use Smart TVs and most of these (68%) use their connected TVs to stream movies and TV shows
Source: Carrier y Asociados

124
online videos per month are watched by Argentines
Source: comScore, Futuro Digital Argentina 2014

15.6 million
The amount of total online video viewers in Argentina
Source: comScore, Futuro Digital Argentina 2014

Please contact us to find out more how we can increase efficiencies for Latin American agencies through media services like planning or buying or via advertising technology solutions like programmatic buying.

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