Most people that read this piece already have a good idea of what works for specific brands in reaching Brazil with an online campaign. However, markets change constantly in both large and small ways. That’s why we dove into Consumer Barometer 2014—a study conducted by Google and TNS—to pull out key points about Brazilian online consumers that you should be aware of as 2014 winds down and we head into 2015.
>>>Should Travel Brands Double Down on Digital in Brazil?
70% of Brazilian respondents in the Google survey made their last leisure flight purchase online and 48% made their last hotel purchase online
>>>Mixing in Mobile Makes Sense
22% of Brazilian smartphone users used their device during their last purchase.
>>>Stop Skewing Young with Your Brazilian Digital Ad Campaigns
64% of Brazilians who are 55 years old and older use the Internet every day, compared to 73% of those 16-24, 71% of those 25-34, 62% of those 35-44 and 67% of those 45-54.
>>>The Case for a Cross-Media Approach with Brazilians
53% of Brazilians did both online and offline research of products before their last purchase.
>>>The Industries that Definitely Should Increase Their Online Ad Investment in Brazil:
- 61% of Brazilians researched movies online before buying offline
- 60% of Brazilians researched appliances online before buying offline
- 57% of Brazilians researched TV sets online before buying offline
- 55% of Brazilians researched insurance online before buying it offline
>>>Online Video Has Good Reach with Brazilian Hobbyists
38% of Brazilian respondents say they watch online video to pursue hobbies—this was the most popular motivating factor for watching online videos, while 35% of Brazilians watch online videos to relax.
>>>Video Produces Strong Focus and Draws Couples
60% of Brazilians say they were fully focused on the last online video they watched and 30% of Brazilians say they tend to watch online videos with their partners
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