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The Top 10 Tech Trends among Brazilians in 2014

The latest studies give us a quick look at the changing technological habits in Brazil:

  1. In 2013 nearly half of Brazilian homes had computers—compared to just 12% in 2001
  2. The Brazilian online games market will reach more than US$1.5 billion in 2014
  3. More than 40 million Brazilians are multiscreen consumers: TV, PC and smartphones
  4. 62% of Brazilians say they send or receive intimate content (photos, videos, messages) via smartphone
  5. Internet consumption among young Brazilians grew by 50% between 2003 and 2013
  6. 35% of Brazilians plan to buy e-books in the next year
  7. A larger percentage of Brazilians (72%) use smartphones to go online than PCs (65%)
  8. Brazil is the world’s #2 market in terms of consumption of online videos
  9. Only 10% of Brazilians plan to buy a smart TV during the next 12 months
  10. 70 million Brazilians watch online videos and they spend 8 hours a week doing so 

Please contact us to find out more how we can increase efficiencies for Latin American agencies through media services like planning or buying or via advertising technology solutions like programmatic buying.

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