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Going strictly by the numbers, here’s a look at significant shifts with the mobile market in Latin America—data that could help agencies and brands with their next mobile campaigns.
The amount of mobile users in Latin America in 2014—expected to reach 374 million by 2017
The projected amount of smartphones that will be sold in Latin America in 2014
The amount of tablets sold in Latin America in 2013
#2 M-COMMERCE BECOMES MORE COMMON
The percentage of Latin American smartphone users who have purchased a product or service with their smartphones
of Mexican mobile users make mobile purchases
M-commerce in Brazil grew by 83% between 2013 and 2014
of online payments made in Argentina are made with mobile phones
Brazilians spend an average of 8.5 hours a month using instant message services, the highest amount of use in the world. Mexico, Argentina, Peru and Chile are also among the top 10 countries in the world in instant messaging use, each with an average of at least 6 hours a month.
Despite the growth of WeChat, GlobalWebIndex reports that 61% of mobile Internet audience in Latin America has used WhatsApp in the last month: only the Middle East/Africa has higher usage
of Argentines use the app for Preguntados, a trivia game, while 42% use Candy Crush and 28% use Angry Birds; Facebook is the top social app among Argentines as 76% use it while Whatspp leads Skype and Line in the messaging app category
The amount of business app users in Mexico, 27% of the total amount of apps users in the country
The growth of WeChat ( a mobile messaging app) in Mexico between 2013 and 2014. In this same period, WeChat grew by 835% in Argentina and by 1108% in Brazil.
of Brazilians between ages 15 and 32 have the Facebook app on their phones, while 84% have email apps, 81% have YouTube and 79% have Whatsapp
The amount of Brazilians who go online with their cell phones
7 of 10
Internet users in Argentina go online with cellphones
of Mexican digital users go online with smartphones
of Colombian mobile users go online with their phones
of Chileans have access to mobile internet
of Paraguayan mobile users go online with their phones
Total amount of mobile subscriptions in Peru that allow for Internet access
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