Strongest e-commerce

The Strongest E-Commerce Markets in Latin America

This post is also available in: Spanish

According to the Instituto Latinoamericano de Comercio Electrónico, in 2013 e-commerce sales in Latin America topped US$70 billion, compared to just $1.6 billion in 2003. So in 10 years, e-commerce has grown by 40 times in Latin America.

Here’s a quick look at the hottest e-commerce markets in Latam and what online shoppers buy the most.

brazil
#1 Brazil

  • Total 2013 e-commerce sales: US$13 billion
  • Growth in e-commerce sales in 2013: 28%
  • Projected e-commerce growth for 2014: 20%

The top 10 products that Brazilians buy via e-commerce:

  1. Clothes/Accessories
  2. Cosmetics and perfumes
  3. Appliances
  4. Books/magazines
  5. Tech products
  6. Cell phones
  7. Home décor
  8. Electronics
  9. Sports and leisure products
  10. Toys and games

Mobile commerce: 2.5% of all e-commerce purchases made by Brazilians in 2013 were from mobile devices, yet in December 2013, mobile devices accounted for 4.8% of all e-commerce purchases

Source: E-bit

Mexican boy
#2 Mexico

Total 2013 e-commerce sales: US$9 billion

Growth in e-commerce sales in 2013: 28%

Projected e-commerce growth for 2014: 20%

The top 5 products that Mexicans buy via e-commerce:

  1. Music/movies
  2. Computers
  3. Clothes & accessories
  4. Tickets to shows
  5. Hotel reservations

Source: Asociación Mexicana de Internet
Argentine boy
#3 Argentina

Total 2013 e-commerce sales: US$3.1 billion

Growth in e-commerce sales in 2013: 48%

Projected e-commerce growth for 2014: 50%

The top 5 products that Argentines buy via e-commerce:

  1. Travel products (tickets, hotel stays)
  2. Electronics
  3. Food, drink and cleaning products
  4. Cell phone products
  5. Appliances

Source: Cámara Argentina de Comercio Electrónico

Colombian boy
#4 Colombia

Total 2013 e-commerce sales: US$2.5 billion

Growth in e-commerce sales in 2013: 40%

Projected e-commerce growth for 2014: 45%

The top 5 products that Colombians buy via e-commerce:

  1. Electronics & computer products
  2. Fashion
  3. Entertainment
  4. Travel
  5. Telecommunications (cell phone, Internet, cable TV)

Source: Cámara Colombiana de Comercio Electrónico (CCCE)

chile
#5 Chile

Total 2013 e-commerce sales: US$1.6 billion

Growth in e-commerce sales in 2013: 23%

Projected e-commerce growth for 2014: 25%

Source: Cámara de Comercio de Santiago

Peruvian boy
#6 Peru

Total 2013 e-commerce sales: US$800 million

Growth in e-commerce sales in 2013: 20%

Projected e-commerce growth for 2014: 20%

Source: Cámara de Comercio de Lima

Taking Advantage of This Growth
E-commerce is not the only powerful online growth trend. In recent years, a number of large studies have shown, over and over, that Latin Americans are power users when it comes to social media. In fact, in several individual country studies, it’s obvious that social media is the #1 reason that Latin American Internet users go online in the first place. And while other social sites have made some modest gains with Latin America, Facebook is by far the leader in the most crucial metric: time spent. In 2013, comScore reported that Facebook takes up 94% of the time that Latin American Internet users spend on social media. And Facebook itself reported in August 2013 that it has more than 200 million users in Latin America. When you consider that eMarketer reported that there were 299.5 million Internet users in Latin America in December 2013, these figures have major significance.

Quite simply, for the majority of brands trying to reach Latin American Internet users—especially clothing, cosmetics, mobile phone and tech brands—Facebook has to be a key part of their digital strategy. And one tactic in particular ties together Facebook’s deep reach in Latam and the region’s growing e-commerce market: Facebook retargeting.

The article here explains how this tactic works.

To find out more how we can help you use Facebook retargeting to take advantage of this massive surge in e-commerce in Latin America, please contact us

One thought on “The Strongest E-Commerce Markets in Latin America

  1. Pingback: FedEx prevê volume recorde no período de festas | Refrescante - As últimas notícias do dia no Brasil e no mundo

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