This post is also available in: Spanish
A recent report from research firm Business Bureau indicates that at the end of 2013 pay TV reached nearly 79 million homes in Latin America. Here’s a quick look at the top markets and the gains in subscribers.
These are the markets where pay TV has the best reach:
- Argentina: 83%
- Chile: 69%
- Venezuela: 68%
- Puerto Rico: 62%
- Uruguay: 61%
- Colombia: 60%
- Peru: 60%
- Honduras: 58%
- Mexico: 53%
- Brazil: 42%
Brazil, Mexico and Argentina remain the largest pay TV subscribers in the region. Here are the latest figures for each:
- Brazil: At the end of February 2014, 18.2 million homes in Brazil subscribed to pay TV, which translates into an audience of 60 million.
- Mexico: In December 2013 Mexico had 14.7 million pay TV subscribers, which translates into an audience of about 58 million.
- Argentina: In December 2013 Argentina had 9.8 million pay TV subscribers, which translates into an audience of about 30 million.
Latam’s Growth Markets in Pay TV
Here’s a look at some of the markets that are showing noteworthy gains in pay TV:
- Ecuador had nearly 1 million pay TV subscribers at the end of 2013, growing by 45% last year
- Chile reached 2.55 million pay TV subscribers in December 2013, which represents 18% growth since December 2012
- Uruguay had 677,000 pay TV subscribers in September 2013 and is projected to reached 85% penetration and more than a million subscribers by 2017
- Colombia’s pay TV market grew by 13% in 2013 to reach 7.75 million subscribers*
*This figure factors in underreporting and pirated service