This post is also available in: Spanish
According to data analysis from Dataxis, there will be 98.32 million pay TV subscribers in the 7 biggest markets of Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela). In these markets, these figures will total to 68% penetration, nearly 4 times higher than what was registered in 2008 and up from the current 55% reported by LAMAC.
The Dataxis report indicates that the markets with the greatest growth possibilities are Brazil, Mexico and Peru. Currently Brazil has around 16.9 million pay TV subscribers, Mexico is expected to have 14.5 million by the end of 2013 and Peru has 2.4 million with 40% penetration expected by 2016.
To find out how we can help you reach Latin American consumers via media campaigns of all types, please contact us.