50 Million Brazilians Will Shop Online This Year

Fresh data from consulting firm e-bit project that more than 50 million Brazilians will buy products via the Internet this year and that overall, e-commerce sales in Brazil will total more than R$28 billion (US$14 billion). This is a 24% increase compared to 2012, in which overall e-commerce sales in Brazil reached R$22.5 billion (US$11 billion).
Recently, Mercado Libre, one of Brazil’s biggest e-commerce sites, reported sales of more than US$1.56 billion in the first quarter of 2013, more than 18% higher than in 2012.

The Products Brazilians Buy Online the Most
According to IBOPE, the top products that Brazilians buy via Internet are books, DVDs, cell phones, sneakers and perfumes.
While Brazilian women and men both spend about the same amount in their online purchases, their habits differ a bit. For both, the top products they buy online are books, CDs and DVDs, but for women the #2 online product is clothes/shoes. In addition, Brazilian women are responsible for 52% of the online purchases of pet products in Brazil and 61% of the products for babies.

Other Key Points about Brazilian E-commerce Shoppers:

  • The majority are aged 25-34
  • 46% have an average household income of R$1,000 to R$3,000 (US$500 to US$1,000)
  • 42% of Brazilian Facebook users ask friends for advice about what products to buy
  • 38% of Brazilians read blogs to find out about products
  • 65% of Brazilian Internet users have visited an e-commerce site in the past month

To find out how we can help you reach Brazilians via media campaigns of all types, please contact us.

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